Influencing the Buyer Decision: 4 Ways to Improve Customer Experience
Whether you’re dealing with a customer in-person or welcoming them on your website, there are certain customer experience guidelines you’re best-advised stick to if you want to increase your sales. As you may have heard, the better your customers feel about your services, the more likely they are to come back for more. Therefore, you should do everything in your power to apply what the marketing experts are trying to teach. Across a wide range of industries, the consensus is as follows:
1. Take their feedback into account
One of the easiest ways to make changes for the better is to either read the comments they’ve left you or ask for their opinion directly. If one of your channel marketing strategies revolves around posting content on social media or uploading videos, it’s fairly easy to interact with them, and thus see their responses in real-time. If you’ve made the effort to build an email list (which is a good idea no matter what kind of business you’re running), you can utilize it by letting your customers know you’re organizing sweepstakes they can take part in. The condition? You’ve guessed it – leaving their honest feedback.
2. Create a buyer persona
Creating a buyer persona will help you custom-tailor your marketing efforts in a way that will make your customers be more receptive towards your offer. In other words, by knowing who they are (age, education, prevalent gender, ethnicity, religion, and so forth), you’ll be able to speak their language and connect with their needs better. After you’ve pinpointed your customer demographics, the content you post on your website should be modified to reflect this – and your sales personnel educated about it.
3. Track what’s making you sales
Without tracking and analytics, you’re virtually shooting in the dark. What landing pages are converting the best and where could your website use an improvement? Luckily, analytics are free and easy to integrate – no coding needed. In a brick and mortar store, this is a bit harder to achieve, but modern IoT technology is making this easier with each passing day. In any case, the basic idea is this – keep what seems to be working and fix what’s not.
4. Interact with your customers on social media
Business should be far more than making money. It’s about contributing to society and making it a better place. If you have a vision and your actions remain faithful to it, chances are your customers will like you better and even want to identify themselves with it. With that in mind, you should allocate some of your resources towards interacting with your customers on social media. Share funny stories and something relevant to your niche, and you’re bound to see some success sooner or later. This works because you’ll be making them feel like they’re part of something bigger; part of a story that’s unravelling right in front of their eyes.
Conclusion
Employ what you’ve learned today and your customers should respond favorably as soon as they’ve noticed the changes. If something doesn’t work right off the bat, don’t panic! The answer lies in testing and refining until you nail it.
