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SCALING HEIGHTS: THE STEVE PREDA BLUEPRINT FOR BUSINESS TRANSFORM

You hear it all the time: starting and running a business is a journey—and I can attest to that. Listener, you may be contemplating just such a journey—or in the midst of one—that is why joining us today is the remarkable ⁠Steve Preda⁠, a mover in the world of business growth and transformation. 

On Publicity…

“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln

THE ART OF VISUAL STORYTELLING WITH ASHTON RODENHISER

With a remarkable track record of revitalizing over 2,500 presentations through Mind’s Eye Creative Consulting, Ashton has mastered the art of using both digital and traditional mediums to transform complex concepts into accessible visual narratives.

BARRIE COHEN ON TELLING COMPELLING STORIES

Today we’ve got a real treat—a PR pro who knows a thing or two about telling compelling stories and building successful PR businesses. Meet Barrie Cohen, a seasoned PR professional who exudes a genuine passion for strategic communications. As the driving force behind⁠ BC Public Relations⁠, she expertly guides clients in crafting strong brands and storytelling that stands out amidst fierce competition. 

SLOWING DOWN TO SPEED UP: RECHARGING DURING THE HOLIDAY SEASON

As the December chill ushers in a festive ambiance, there’s a palpable shift in the air — the end of the year beckons, urging us to slow down and recharge. For many professionals, including writers, PR pros and marketers, this season offers a unique opportunity to step back, reflect, and rejuvenate. Alex shares why he slows down, and explores why you might want to consider doing the same, if possible. Listen in!

A DIGITAL NOMAD’S JOURNEY TO SUCCESS WITH YARON BEEN

As the charismatic host of ‘⁠The EcomXFactor Podcast⁠,’ he intertwines his extensive knowledge of e-commerce and marketing with a fervent desire to educate. With a staggering $10 million in Facebook ad campaigns under his belt, his insights are nothing short of gold dust. As we delve into our conversation, expect to be taken on a voyage by a digital nomad who has traversed the globe, all while catapulting e-commerce ventures into the seven-figure realm.

JOE ZAPPA ON CONTENT MARKETING AND PR STRATEGIES FOR B2B TECH

Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector. 

Joe’s experience spans across content marketing, journalism, and academia. He’s the brain behind ⁠Sharp Pen Media⁠, which emphasizes narrative building, editorial planning, and effective content creation.

NAVIGATING THE NEW AGE OF GENERATIVE TECH WITH ROB ASHTON

We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers, evidencing his significant influence in the realm of AI. 

DANIEL FELT ON SCALING WITH PURPOSE

Meet Daniel Felt, the visionary founder of ⁠Kura Home⁠, a game-changing home maintenance services company. Today, Daniel delved into the genesis of Kura Home, revealing how he spotted a glaring gap in the market and leveraged it to scale his venture through a combination of licenses and franchises. But it’s not just about growth; he also stressed how crucial it is to maintain high-quality service. 

IT’S HIP TO BE M-SQUARED WITH BRANDING GURU MICHAEL MACKIE

Today we dive deep with the charismatic media maestro Michael Mackie. A stalwart in the industry, Michael boasts eight regional Emmy awards and an impressive 25 years of experience spanning TV, radio, advertising, and public speaking–and he was just named BEST LOCAL PERSONALITY by⁠ The Pitch Weekly!⁠ While he’s known for his infectious energy on-screen, his core identity remains as a writer, with a flair as a dynamic TV/radio host. Now working in the world of personal branding at ⁠LJC⁠, Michael offers intriguing insights about this new journey and the power of never saying “no.”

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