Launched in February, Greenwood’s firm has formed strategic partnerships with nationally recognized leaders in social media, visual image production, advertising and marketing. “The integration of these disciplines is the best strategy for success,” he said. “The days of public relations being a profession isolated from marketing, advertising and new media are over. We believe in a collaborative approach.”

Hair on fire: well, all I can say about that is good luck. If you work in an organization that cannot come to grips with a coherent, basic communications strategy and instead spends all its time and energy reacting instead of managing communications to prevent brush fires, then you need help. Fast.

To take a little of the mystery out of it, here’s a simple breakdown of our work activities for most clients (this is after the proposal has been accepted, contracts signed and we get down to business).

Dedication, insight and focus are all byproducts of doing what you love. If you love what you do, chances are you do great work.

Thanks for all the great comments, congratulations, suggestions and goodwill on the launch of AlexanderG Public Relations! I’m thrilled and blessed to have so many friends, peers and yes competitors.

It’s as if Smith became the real-life Hurley on Oceanic 815. No wait, Hurley was never hustled off the doomed plane due to his portly proportions. (Heck he even had a guitar case with him.) If he had been, ‘Lost’ would be far less interesting in my book. Hmm.

I’m asked what I do all the time. Occasionally I’m asked why I do it. Kind of a “what’s it all about, Al G?” question. My answer? Stories. I’ve always been attracted to stories: reading them in books, watching them on stage and screen or listening at my grandfather’s knee. As a youngster into early […]

Companies that adopt a bunker mentality—cutting marketing and public relations activities in an attempt to save money—will ultimately damage their position in the market. This will afford competitors an opportunity to seize market share.

Update:  Okay, apparently Tiger did not read Rule #2. By now you know far more about Tiger Woods’ brush with infamy than you probably care to, so I’ll spare you the gories (click here or here for that). However, it does give me an opportunity to discuss what I’ve learned after nearly fifteen years as […]