5 Google Marketing Tools
In addition to being the biggest search engine in the world, Google also offers marketing tools to help bring your business to new levels. You want to be able to successfully market your brand on Google as well as complete keyword research in Google search console. Understanding the ins and outs of Google can really improve your business.
Let’s venture out into some of the tools that Google currently provides to help market your business.
Free Google Advertising
Yes, the word free is supposed to be included there. You can get free advertising on Google. In order to do this, you need to check out Google My Business. Once you set yourself up with an account, you can get your business listed in search results as well as Google maps. And, the best part again is that it is FREE!
Google Webmaster Tools
The next account that you will want to set up is the Google Webmaster Tools account. When you have this set up, it provides a lot of tips and tricks to make sure that your website is searchable. It will send red flags to alert you if something on your website is preventing you from getting search results. The Webmaster Tool will also give you insight into the kind of traffic that you are currently generating and how people are finding you. This can help you to alter things a bit if there is a different audience that you are trying to attract.
All of this can be found at Google Webmaster Tools.
Utilizing the Google Suite
Everyone who works a considerable amount on Google should be aware of the Google suite. This is a place that you can work with others to complete a variety of tasks. You can create word documents, spreadsheets, powerpoint presentations, and surveys. This provides you with very easy access to what other people are working on and you can create real-time edits from anywhere that you access the suite. Sounds pretty suite to me!
DoubleClick Search
As part of the AdWords campaign, DoubleClick Search are products that Google uses to help advertisers measure their ads and determine where their best location on the web should be. Advertisers search and display should be working and complementing each other. This, once again, brings you back to focusing on the important keywords that your target audience needs to reach.
Google Trends
Google Trends continues to help you work with smart keyword choices. You can check out how popular or unpopular some terms are and use that to your advantage. It looks at all regions, languages, and how they have trended over time. Google Trends provides you an opportunity to evaluate some potential new terms to use to increase traffic. It even allows you to type in two similar words and see which one trends better.
Check out 25 awesome free Google tools for marketers to enhance your SEO presence even more on Google. There is a whole world of ways that Google wants to help you. Seek them out and you will never be disappointed with the various features they have to offer your company.
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