3 Ways to Make Your Business Stand Out in 2020 & Beyond
The world of work is a competitive one, and this is true whatever industry you are in.
You may find yourself constantly trying to outshine your competitors but with little success.
Fortunately, there are several simple steps that you can take to make sure that your business stands out in 2020 and beyond.
So, are you ready to start thriving rather than just surviving?
From going full-on digital to embracing your local market to focusing on the wellbeing of your employees, keep reading to discover the top three ways to ensure your business always stays one step ahead of the competition.
Prioritize digital products
What exactly is a digital product? Google Search is a digital product. Tinder is a digital product. Uber is a digital product.
In a nutshell, it is a software-enabled product that creates specific value or offers a use for its users or customers.
Why is this so important? It’s simple. Digitalization is the future, and if you do not embrace digital products, your customers will look for a business that does.
A digital product agency can help you with all aspects of creating and selling digital products, including:
- The design process
- Your marketing strategy
- Acting as consultants
- Carrying out user research
- Implementing technologies
- Optimization
Play the local angle
If you are struggling to compete with larger corporations, you need to play to your own strengths. Big businesses often struggle to connect and engage with local markets, whereas owners of small and medium-sized businesses have the unique ability to be able to align their brands with local businesses with ease.
From organizing local events to collaborating with local businesses to working with community charities, there are so many ways that you can engage with local people and take advantage of good, old-fashioned word of mouth.
Don’t forget to target your digital marketing efforts toward local marketing, with common local marketing techniques including:
- Geo-targeting
- Engaging with locals via social media
- Local SEO
Look after your employees
Although it is often said that you should always put your customers first as a business, it is important to also remember the vital role that your employees play in the success, or failure, of your brand.
Did you know that over 67% of U.S employees feel disengaged at work? What’s more, this causes a whopping $550 billion in lost productivity each and every year.
If your employees are currently feeling unmotivated and dissatisfied, what kind of impact do you think this is having on your user experience? Certainly not a positive one.
Fortunately, it is never too late to start looking after your employees, even if you have neglected them somewhat in the past.
- Focus on employee wellbeing
- Offer employee training
- Encourage employee growth
- Take time to listen to any worries or concerns
If you are currently worried about whether or not your business is going to survive in 2020 and beyond – and rest assured you are not alone –focusing your efforts on standing out from the competition, embracing technology, and looking after your employees will give you a fighting chance of coming out the other side stronger and ready to take on any new challenges thrown your way.
