It seems that the available marketing channels have multiplied over the past few years thanks to the digital boom. SEO, video marketing, social media and such like are viewed as a must. However, this does not mean that traditional channels are now redundant. Some traditional marketing techniques are still extremely effective today.
Word of mouth
There is only one place to begin, and this is with word of mouth, which is undeniably still the most powerful marketing tool available today. Businesses should encourage customers to spread the word about their products and services. One of the best ways to do this is to offer a reward for every customer that someone recommends to your business. For example, you could offer your clients 10% off their next order for every person they bring to your company.
Promotional products have long been used as a popular marketing tool. This is an excellent way to engage people with your brand and to build a true relationship. However, this will only be the case if you choose promotional items with care. There are so many different options available, such as the following:
In the United Kingdom, shopper bags are one of the best ways to make your brand the one to beat in your industry. Since the carrier bag charge was introduced in 2015, customers have been moving toward more permanent options. The UK government explains why they implemented a charge on their official website, www.gov.uk/government/publications, but this hasn’t stopped customers from feeling aggrieved. They don’t want to spend 5p on a plastic bag every time they do their grocery shopping. By providing them with a quality shopper, they will use this bag every time they do their shopping instead. This will strengthen customer loyalty while advertising your business in the process.
Promotional umbrellas like those found at www.dynamicgift.ca/umbrellas may seem like an odd choice. Nevertheless, there are many benefits associated with going down this route, especially if you live in an area that gets a lot of rainfall. There is no denying that an umbrella is something that will come in handy, and your customers will thank you for this. Not only this but investing in branded umbrellas for outdoor corporate events can be extremely effective. If you are trying to win over a potential major client with a game of golf, having a company umbrella at hand can impress.
Finally, we have direct marketing, which refers to printed products such as brochures and flyers. A lot of business owners have replaced this with digital advertising. However, printed products still hold great value today. They give your business a sleek and professional feel. Not only this, but they are tangible, and this is something that online marketing will never be. People tend to react better to things they can pick up and feel.
It also means that they can pick up a leaflet you have put through their door and look at it another time, which is more convenient for them. With digital marketing, if a banner pops up on your web page, you would have to click on it and then bookmark the page for a later date. This is a lot of effort and something that most people will be unlikely to do.