Sears Gets Into the Zombie Act

I have to admit, as a Halloween and zombie fan (Love all of George Romero’s catalog–particularly Dawn of the Dead, which takes place in a shopping mall, by the way…) this “Zombie Day Sale” email for Sears online really got my attention.

Coinciding with the pre-Halloween holiday and the eagerly-anticipated new season of AMC’s The Walking Dead, this is a clever, hip marketing move on the part of the venerable Sears. Talk about Sales of the Unexpected (sorry)!

It works, too–at least it does on me. Their online sales and clever promos have led me to purchase a snow blower, leaf mulcher and lawnmower in the past year. I’m no zombie consumer, either. I plan my purchases carefully, and almost never pay full price. So when Sears tells me in an email with a subject line that reads

Use your brains & save up to 15%, tonight thru tomorrow

I pay attention. Cheers to Sears. Perhaps this clever approach will see their sales numbers rise from the dead.