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Online PR: How To Fix Your Business Reputation Problems

While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of staff there is all it takes for your social media or website to explode with activity – for all the wrong reasons. But if someone does say something unflattering, rude, or – perhaps – ruinous about your business online, what can you do? We’re going to take a look at how you can fix a bad reputation online – so read on to find out more.

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Manage expectations

If you know it’s going to take a week or so to deliver your products, make sure you say so. It’s the same principal for getting back to people with complaints. If you know you will take 24, 48, or even 72 hours to respond, make it clear so that people understand what they are dealing with. And ensure that every member of staff you hire knows these limits, too.

Listen

The biggest takeaway from an incident of customer complaint is to hear the complaint in the first place. If you don’t respond to the problem, you will never fix it, and the evidence will be there for everyone else to see – which will prove damaging. So, listen to those complaints, and respond appropriately. And have a serious think about the point your customer is making – is there anything you can take from it to improve your business?

Utilize SEO

If someone has written disparaging remarks about your business online, you don’t want it to be the first thing potential customers see when they Google your company name. So, inquire with a local SEO firm that can help you ensure that your actual business is the first thing people will see rather than a negative story. However, according to LdSeoSydney.com.au, you should always make sure you choose a reputable and experienced SEO company if you do need to outsource. Unfortunately, there are plenty of SEO firms out there that promise big things but actually deliver very little.

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Become more of an authority

Of course, not all your reputation problems stem from your customers – they can also come from your company. A perfect example is the content on your site. Is it interesting, informative, and different to everything else that’s out there? Or is it dull, boring, and samey? If it’s the latter, a few things will stand out to your customers. First of all, they won’t take you seriously if you have nothing interesting to say. Secondly, they will see that you are cheap, and don’t invest in high-quality content they can rely on. Finally, a poor quality blog will be worthless to them, and they will never come back. Fix your content and reinvigorate your blog, and you will start to improve your reputation by a significant amount.

Ask for reviews

As business.qld.gov.au/ points out, customer reviews about your business can be incredibly influential. And if a lot of those reviews are negative, it’s not going to show your company in a good light. So, ask your happier clients to offer their reviews about their experiences. Allow them to be honest, though, and certainly, never do them yourself – people can spot this kind of ‘fixing’ a mile off.

 

Need help with your online content and reputation management? Let’s talk!

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