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A little knowledge can be powerful, but so can the lack of a little knowledge. Here at PPC management company Straight North, we’ve found that a surprising number of online marketers are missing crucial knowledge about how well their lead generation websites are performing. Specifically, they don’t know how many of the conversions their sites generate actually are sales leads. Without that information, their efforts to improve their campaigns can be severely compromised.

Implementing lead tracking and validation into an Internet marketing campaign can fill in that blind spot and others. The following presentation illustrates the case for lead tracking and validation and provides step-by-step instructions for making it part of a campaign. Remember, a little knowledge is a powerful tool, so make sure you’re not missing any.


Author Bio:

Matt Cannon is Director of Web Services at Straight North, an Internet marketing agency that specializes in SEO, PPC and web design services. He manages all web development activities, making sure that every project is applying current development standards and techniques.