Crowdfunding Veteran Interviewed About Kickstarter
Catch a fun interview with author, public relations consultant and publisher J. Alexander Greenwood on the Audio Dust Jacket radio show. Greenwood chats with host Kevin Finn about the burgeoning crowdfunding movement and his book, Kickstarter Success Secrets (2012 Caroline Street Press).
“It’s a fun interview, and I enjoyed sharing a few concepts and experiences chronicled in Kickstarter Success Secrets with the listeners,” Greenwood said. “Crowdfunding sites like Kickstarter and Indiegogo are tremendous resources for people trying to fund–or invest in–creative projects. My ebook gives readers a peek inside the fast-paced world of a Kickstarter crowdfunding campaign.”
Greenwood’s crowdfunding campaign was to find backers (investors) for a paperback version of his third novel, Pilate’s Ghost.
Part of Greenwood’s pitch sums up the project:
It’s not cheap to produce a print-on-demand paperback. Costs of editing, typesetting, book design, cover design (After two–going on three–covers I owe my brilliant cover artist a stipend!), production, review copies and shipping can add up. It can cost anywhere from $1200-$1500. Put simply: my current financial situation makes it unrealistic for me to offer the paperback version of this new book.
Any profits I’ve made on the ebook versions to date have been completely swallowed up by the paperback costs (and the website, eBook formatting, book trailers, review copies, postage, PR, advertising, etc.). Put simply: my current financial situation makes it unrealistic for me to offer the paperback version of this new book.
He offered numerous perks to backers, including autographed copies, free ebook downloads, and even the right to name a character in the book.
The campaign raised 106% of his Kickstarter campaign goal of $1500 in just 21 days–an unusual outcome. In the interview, Greenwood talks about what he did right, wrong and what he thinks about the future of crowdfunding.
Kickstarter Success Secrets is a brief ebook that gives you easy-to-understand tips, do’s and don’t’s ready to be put to use on your crowdfunding campaign.
Click here to listen to the interview.
