PR for Indie Authors

I guest-posted about PR for indie authors over at the excellent LK Editorial blog today. Here’s an excerpt:

Before you even finish the novel, you should have several things in place, namely making sure you’re not “coming out of nowhere.”

Seth Godin says it ad nauseum: build your tribe first, and then spread the word about your book. It’s more complex than that, but the core principle is solid.

In other words, a lousy time to start doing PR is after your book is finished and on the market.

Check it out–click here to read the entire post.