4 Ways To Give Your Logo Personality
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Every business requires a strong brand to stand out within the marketplace. The face of your brand is your logo, so lots of research and thought is required to get your logo “just right”. Your logo can have a very powerful effect on consumers and it identifies you instantaneously. If you think of famous logos adopted by multinational brands such as Mcdonalds and KFC, they are instantly recognized by young and old all over the world!
If you think that your business is too small to spend much time on developing a perfect logo, think again as logos are as relevant to the tiniest of independent coffee shops to a multinational manufacturing company! Your logo is your identity and it will be featured in all areas of communication and advertising.
What makes a perfect logo?
A good logo relates perfectly with your target market. It is instantly recognizable as a trusted brand. If you get your logo wrong it will look unprofessional and is unlikely to be noticed within the market. Designing the perfect logo is a tricky task, so it may be worth investing in the expertise from professional logo designers. If funds are an issue you could consider applying for a loan such as the PayPal loan builder money invested will be well worth it, for the growth and success of your business.
Color
Choosing the right colors to be incorporated into your logo design is crucial. There is a whole load of psychology connected to color. For example, red causes an aggressive response if used on its own, whereas orange has been proven to be welcoming and has the “clickability” factor! Colour affects mood, so consider your choice carefully. It may be a good idea to use a range of colors, without making it too complicated. Your logo also needs to work effectively in black and white too.
Font
Consider using a bespoke typography to really stand out from the crowd. No other brand will use the same typography and a word written in a particular typography can become your brand – think Cadburys. If you choose to use a font available to everyone, ensure you don’t use the most common fonts and make sure it’s easy to read.
Market research
Before you launch your brand and logo carry out some market research with your target market. This could be done face to face, via online surveys or in a focus group. Design your questions around what the logo makes people think of when first viewed and how the logo makes them feel. Does the feedback reflect the message you’re trying to portray? If not, consider making adjustments to get it just right.
Once you launch your new logo, ensure that any old designs are deleted. A mixture of branding will look unprofessional. Ensure that the format of your logo is adaptable to all kinds of media and install the new logo onto every part of your business merchandise, communication systems, websites and paperwork to ensure consistency.
