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Blogs are a fantastic way to express yourself, but it gets a little difficult to use when the blog isn’t just in your name and instead, represents your entire company. Even if you’re just a small startup trying to make it big, whatever you say on social media is going to echo throughout the industry, be it a good thing or bad thing.

Your business blog is a key component when it comes to establishing a digital presence. The reason being is that it adds many extra pages to your website that are loaded with useful tips and information. This results in a boost to your website’s search engine optimization, helping you to rank higher on Google’s search results.

If you’re serious about your blog, then it’s recommended that you try and stick to a single social media manager (or two if your social media is that big) so they can learn how your company works and formulate the best plan to increase your online exposure. If you can’t find a dedicated social media manager that’s worth your time, then consider asking various local marketing agencies. These groups will typically help you with anything related to marketing including blog promotion. But to get you started, here are a couple of fantastic ideas to use for your blog.

Employee interviews

Everyone loves to see inside of the head of an employee, which is why it’s fun to add the occasional employee interview. It should ideally be someone who’s had a lot of experience working with you and is also outspoken. Ask them questions, record genuine responses and potentially make a series or podcast out of it so that your customers and readers can see what it’s like to work for you.

Product previews

At the end of the day, you’re trying to shift products and the only way you can do that is get people excited to spend money. After seeing a trailer for your next product, readers will start asking for technical specs and other detailed information. By teasing them with specs or concept drawings, you’ll raise a lot of questions and ultimately draw some worldwide attention to your company, which will eventually be good publicity.

Sales information

Anytime you have a sale, make sure to warn people in advance. A lot of people would be more than willing to pay the price of your products even if you have a sale. You should also try and post information about sales into social media so that they never miss it, and so they feel great about following you on sites like Twitter and Facebook.

Progress updates

Another important thing to add to your blog posts is progress updates on your latest products or services. For instance, if you made a recent breakthrough, don’t be afraid to share it with the rest of the world. Just remember that most people don’t fully understand the technical jargon that you and your team use, so keep the message simple.