This Is Why Your Website Isn’t Doing Well
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When you’ve worked really hard on a venture, and it’s not really giving you the results that you were hoping for, it may make you feel let down in some way. It’s frustrating, sure, but you can also feel as if you’ve done something wrong when you were sure that it was going to be right. And that can be quite intense. But when it comes to getting it right and making sure that your online business actually takes off, you do really have to make sure that you’re working at it. Because these things take time. And you’ll often need to test out different theories and ideas to figure out why something hasn’t worked. So if your website isn’t doing as well as you’d hoped recently, let’s take a look at why that may be.
It Looks Unprofessional
First of all, you may find that it looks unprofessional. If you haven’t bought your own domain name and email address, then it’s not going to look great for you. You will stand out as an amateur and it may put some customers off. So your first point is going to be to change that. You’ll need your own personalized domain name that allows you to look professional in the eyes of your customers and other stakeholders.
You Can’t Be Found
From here, you’re then going to want to think about your traffic. Perhaps your website is very professional, and it actually deserves the custom and traffic? Then, you need to draw it in. There are lots of options when it comes to how to increase website traffic, but you need to work on them. Hire the right companies if you’re not sure how to do it yourself. But you really do need to work on your SEO and online presence so that you can be found, to then get the traffic coming your way.
Your Design Isn’t Alluring
Next, think about your design. How is it looking? You may think that it looks cute, but is it professional enough and on brand? If not, then it’s time for a change. To get a sense of what you should be doing, take a look at these inspiring website. Yes, they’re different and perhaps you think they’re unattainable, but they’re not. By getting your design up to par, it may make all of the difference.
Your Content Is Lacking
From here, you then need to think about your content. Is it targeting the right audience? Is it informative enough? Is it optimized? If you’re answering no to even one of these points, you need to make sure that you up your game and improve your content.
It’s Not Easy To Use
Finally, you’re going to want to think about the usability. If your website isn’t very functional, and customers tend to drop off at the same point (particularly after landing on the homepage), you really need to think about the user-journey and building a user-centric design that will keep your customers on site.
