The Sponsorship Advantage: German Outdoor Competitive Fishing

Certainly when businesses consider sponsoring sports team or events to market their brands, they are naturally drawn to baseball, football, NASCAR and the like. However, just as “disruptive marketing” can benefit a business with innovation, so can choosing an unusual sponsorship vehicle.

Take crappie fishing.

Competitive Crappie (pronounced “croppie”) Fishing is one of the fastest growing sports in the United States. In the fishing arena, it is second only to bass fishing in popularity. The National Survey of Fishing by the Federal Fish and Wildlife agency identifies Crappie/ Panfish anglers as the largest freshwater fishing segment in America – 14.2 million, representing 25% of the total freshwater market.

Besides the fact that sponsorship for Crappie Teams is wide open, the typical fishing demographics are rich, untapped markets for your brand.

Do the math: sponsoring a high-visibility crappie fishing team helps your brand differentiate itself from the crowd. Your brand, product or service will get in on the ground floor of the next big movement in professional sport fishing.

In that vein, we recommend German Outdoor. The German Outdoor (GO) Team delivers the best the sport has to offer.

The GO Team of competitive fishermen offers a trio of high-visibility, knowledgeable and personable ambassadors for your brand.

Ryan German brings more than a decade of sales and management experience to his leadership of the German Outdoor Team. Ryan goes beyond being an award-winning fisherman, he’s an active fishing tournament director who knows the sport’s mechanics and what makes its devotees tick.

He can communicate his passion for fishing and the features of your product to audiences ranging from fellow fishermen to trade show attendees to news media. Ryan is a family man and business owner with a vision for growing the sport and the know-how to make your brand the center of attention.

Howard German worked an exemplary career as a firefighter, retiring with the rank of Battalion Chief. Now, Howard is an enthusiastic fisherman with excellent one-on-one personal skills developed and enhanced in his years of public service. Tony Niemeyer is a lifetime fisherman who was born to compete. His passion for fishing is evident in his tournament performance and will be at the forefront in his efforts representing your brand.

The GO Team offers numerous customizable sponsorship levels with ways to showcase your brand, including:

• Boat wrap featuring your brand’s logo or product on the GO Team boat (the GO Team drives more than 20,000 highway miles per year–with an average of 30,000-70,000 views per month).
• Personal appearances by GO Team members (seminars, booths at outdoors show).
• A link on the Go Team website.
• Your logo prominently placed on the front and back on team jersey,
• Short videos using your products (if applicable).
• Logos/banners displayed at all events as appropriate.
• Name listed as national sponsor in all press releases.
• Banner ad and logo with links on our website www.germanoutdoorllc.com.
• Product exclusivity.
• Your promotional literature distributed at each event (when applicable).
• Full page color ad in all tournament brochures (when applicable).
• Product distributed at each tournament seminar for field testing.
• Dealers or company representatives invited to speak and/or show product at all events (when applicable).

Want to learn more? Call us today at 816.945.AGPR or via Team (at) alexgpr.com to discuss getting on board!