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The Moneygrabbin’ Power of Social Media

Okay, no huge revelation here, but an example of the power of social media. Yesterday I heard a song that I loved on Sirius Satellite Radio’s “The Spectrum” channel. I rarely listen to broadcast (music) radio anymore because I can’t stand the repetition or the mostly overproduced, heartless crap that passes for popular music today. That effectively cuts me off from a lot of new stuff–some of it probably pretty good. The Spectrum plays adult album rock and is a good place for me to hear the stuff I enjoy with a little of the new sprinkled in.

Well, a cool song I heard on The Spectrum got stuck in my head, so I searched for it on YouTube and found a pretty cool video. I liked it so much, I posted it on my Facebook page. Within a few hours, two of my friends commented that they, too, liked the song. One bought the single, another the entire “LP” (as he called it. Hey, we’re over 40).

Of course this isn’t my incredible power as a tastemaker at work. No–just me telling my circle of friends that I like something. My friends bought it because it’s a good song. However, with the fragmentation of media, they may never have heard it had I not recommended it. There in a nutshell is the power of social media.

So without further ado, Fitz and the Tantrums and their catchy tune Moneygrabber.

With this kind of word of mouth, Fitz and the Tantrums will definitely be grabbin’ some money.

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