Have a PR-related question? We’d like to help!
It can be about the PR aspects of a current event, use of PR in your business or just a general question about the profession. Click here to send us your question, and we’ll do our best to answer it in a future column. We look forward to hearing from you. Thanks!
Lists can be helpful in getting organized and staying on task. They can also inspire others to do the same. (I hope). Tedious as it may be, I’ve made one and wish to share it with you. Those keeping score may feel free to hold me accountable.
So, in the interests of preserving my sanity, gaining more clients and doing a better job, I need to (in no particular order):
- Unsubscribe from just about any email newsletter, blog post notification, advertisement, solicitation for Viagra, etc. I don’t read within two days of receiving it. Too much clutter, not enough benefit.
- Clean up and organize my office. No, really. I need to. It helps me focus. (The cleaning, that is. Once it’s cleaned and organized it’s only a matter of time before it’s back to its normal state of “creative disarray.)
- Get all my receipts, mileage and tax stuff ready. Hard to believe AlexanderG’s first year as a going concern is almost upon me–and that taxes are going to be due. Must scan those receipts and create a spreadsheet of deductions. Ugh. Wish I had one of those cool receipt scanners–though I’m not convinced they are any better than a regular flat bed scanner. Anyone have any wisdom on that? I’d be happy to try one and report back.
- I need to get another 10,000 words of the sequel to my novel written by the first week of 2011. If not the book runs the risk of becoming stale. Don’t want that, and I know at least ten readers are waiting!
- Also need to do the same for the book I’m collaborating on with my pal David. That one is more fun to write right now, but the self-applied pressure of writing something that suits even a kind, like-minded and cool collaborator–as well as myself–can be daunting.
- Follow up on six RFPs floating around out there. I want the clients, and need to make sure they know I do.
- Step up my in-person networking a little more.
- Complete my business plan for Q3 and Q4 2011.
- Thank my current clients for trusting me with their PR, marketing and management consulting needs.
- Speak to groups, seminars or classes at least five times next year. I enjoy it and have a kick-ass presentation thanks to the aid of my friend Al Bonner.
- Work with my strategic partners to create lucrative business opportunities for us all.
- Decide whether I want to get my accreditation or not. (APR or ABC? Neither?)
- Establish working relationships with my new partners at the PR Consultants Group.
So, there’s my list. All doable.
Have you made one?
The economy understandably makes you interested in talking with any and all potential clients. Just watch out for ghosts.
“Ghosts ” go beyond kicking the tires, feeling you out on strategy and discussing fees. They’re the potential clients who could also be called “time vampires,” as they want to meet often and then have you draw up a full-blown proposal and/or contract. Then they disappear. You literally get no response.
Read the entire piece over at PR at Sunrise.
“The boundaries between disciplines had begun to blur,” [Bob] McEwen said in a written statement to the Kansas City Business Journal. “In at least three instances, senior PR people were asked to step up and assume account service responsibilities in addition to their own jobs. So our PR numbers didn’t represent a true reflection of the capability or performance of our PR team. We were just spread too thinly.”
Welcome to the new world of Public Relations. We “little guys” have been living in this “blurry” world for years. Best of luck to Bob–a stand-up guy if there ever was one.
Quick lesson in building customer loyalty:
I needed a new computer–my MacBook was fading after three years of constant service.
So, I bought an iMac. You may know that Apple offers a great service: they’ll clone your hard drive from the old puter and transplant it to the new machine, thus saving you hours of torture when you get home.
Okay, that alone is great service. But what’s better is they told me it would take about one business day to do this. I could come back the next day at 5 p.m. to pick up my old machine and the new one– fully-loaded with all my files, programs, music and stuff.
Well, why not? One business day is a small price to pay for the time and effort it would’ve taken for me to do it myself.
That’s not the lesson, though. Here’s the lesson: they called me less than three hours later to tell me my computers were ready for pickup. Not a day later, but a mere three hours later. Do I have to tell you how thrilled I was when they called? When I first picked up the phone I was sure they were going to tell me something was wrong. Nope. They were just finished being highly efficient. I’ve had other good experiences with Apple–and this just reinforced my brand loyalty big time.
Under-promise, over-deliver. Simple concept. Works every time.