A rising demand for help in getting independently-authored books and ebooks to market led Kansas City PR firm AlexanderG Public Relations to offer independent book publishing consultation.
“Since word has spread about my own books, I’ve have had many inquiries from independent writers asking for advice on ebooks, print-on-demand (POD) and independent publishing in general,” said AlexanderG Public Relations owner Alex Greenwood.
Writing as J. Alexander Greenwood, he is an independent novelist with several ebook and print-on-demand titles. An early adopter and advocate of ebooks, he was recently keynote presenter at a Kansas City Public Library event about his writing and indie publishing.
“In response to the interest from writers, we created Caroline Street Press, LLC. Caroline Street is a publisher of independent fiction, nonfiction and multimedia works,” he said. “Caroline Street works with AlexanderG PR as consultants helping independent writers get their books to market.”
“Our primary focus is consulting on the editing, production and packaging of ebooks and print-on-demand paperbacks,” he added. “Though Caroline Street is a publishing imprint, we do not pay advances or provide printing services. Instead, we guide writers through the independent book publishing process and help them market their work. Whatever they need–editing to cover art, formatting to distribution, marketing to public relations–we can help.”
“At Caroline Street, our aim is to use my experience and network of artists, editors, book formatters and distributors to help independent authors publish the best possible work,” Greenwood said.
The demand is palpable.
“According to the Association of American Publishers, E-books grew a dramatic +164.8 percent in December 2010 vs the previous year ($49.5 Million vs $18.7M),” he said. “E-book sales represented 8.32 percent of the trade book market in 2010 vs 3.20 percent the previous year. A huge chunk of those are independent, non-traditionally published titles–called ‘indies’ by many. There are a sizable number of new and even established writers who need help navigating the steps to get their books out there.
Consulting services are project fee-based.
“We don’t take a percentage of sales like a traditional publisher,” Greenwood said. “We help authors prepare their books ready for publication, get them launched and if the authors wish, create and enact a marketing and promotion campaign. We offer three pricing plans.”
Greenwood added that in his 20-year career in public relations, he has a proven track record of successful promotion and marketing of books, music and entertainers. He also has experience as a reporter, newspaper editor, columnist, blogger and magazine editor.
Caroline Street Press is publisher of two indie novels, Pilate’s Cross and Pilate’s Key (and the forthcoming Pilate’s Ghost) by Greenwood. Caroline Street also publishes short stories, including the award-winning short-story Obsidian. The company is currently working on two business books and is consulting with several aspiring authors.
For more information, email Caroline Street Press here.
Founded in 2010. AlexanderG Public Relations has one of the most diverse portfolios of experience and success in the Kansas City area. We’ve spent our careers building a knowledge base that spans several industries and disciplines including healthcare marketing and management, higher education marketing and public relations, broadcasting, publishing, non-profit communications, news media and more.
As a member of PRConsultants Group, we also have associates in every major media market in the United States. Work with us and you get “big agency” service with the affordability of a boutique firm.
Our past and present clients include local, regional and national retailers, organizations, associations, universities and individuals including Tide, Duracell, The Limited, Blockbuster Video, the University of Kansas School of Business, Front Porch Alliance of Kansas City, Community Christian Church of Kansas City, I.O. Metro Furniture Stores, EcoHab and many more.
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Can you always trust what you hear? Check out this video. It’s not baaaaad.
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