Should You Ditch Your Blogging Schedule?
James at Men with Pens says that you should ditch your regular blogging schedule. Hmm…contrarian she may be…but does it make sense? Here’s an excerpt:
Here’s what the rules told us to do: Blog according to a schedule, and you’d be conveying that your blog was reliable, dependable and consistent… like a grocery store with set business hours you knew by heart. You could go in and get bananas because you knew the store would be open. And you knew when it would be closed, too. (Everyone needs sleep, after all.)
Warm fuzzies for everyone. Let’s give a round of applause, shall we? You’ve stuck to your schedule and your readers nod in approval. What a nice, reliable person you are.
But that’s where the benefits stop. In fact, if you stick to your consistent blogging schedule religiously, come hell or high water, you’ll soon fine the warm fuzzies fading away. You may even damage your readership relations, wreck your ability to collect comments, destroy your open rate on hot new posts and generally make your blog a boring mecca of take-it-for-granted production.
via–Why You Should Ditch Your Blogging Schedule | Men with Pens.
Even we, preachers from the Church of the Regular Blog Post have fallen off the wagon of late. Too much client work, a whole lot of life happening and perhaps even a little mental exhaustion has slowed us down. Perhaps the Men with Pens have a point. Or is it heresy?
We feel two or three posts a week for an established blog (our blog gets get about 34,000 hits a year–not immense, but not too shabby) is good. If you’re new to blogging you have to establish yourself, so of course you’ll want to do four or five posts a week. But when you hit that magic number–when you feel you have a set audience and that your blog is being “crawled” by the search engines–perhaps then you can throttle back. It’s worth considering.
What do you think? Leave a comment–or a link to your blog post about this subject.
Season’s Greetings & Best Wishes for 2012
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The PR Top 20
Our colleague Kelly Davis pointed out a great post about public relations and client expectations on Ragan’s PR Daily by Elizabeth Friedland titled “20 Things PR Clients Should Know.”
It’s a little snarky, but comes from a good place and can help clients understand the most effective ways for us to succeed on their behalf. We encourage PR pros and clients alike to check it out.
We’ve excerpted a few of the twenty “things” that we found of particular import. We have said many similar things on this blog over the years, but this is such a succinct post that puts it all in one place we just had to share it. So, without further ado…our favorites from this educational post:
1. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists whose weddings we were in will turn down our pitches occasionally.
2. A good publicist doesn’t have to be based in New York or Los Angeles to be effective. Ever heard of this crazy thing called email? (Note from AlexanderG PR: Have we mentioned we’re in Kansas City?)
[...]
5. Stop insisting we call the media. Most of them hate this and specifically request we contact them exclusively via email.
6. PR is not free advertising. PR is not free (or cheap), period.
7. Don’t ask us to pitch an idea and then not be available for an interview. If you want the press, we need you to be ready to talk to the media at a moment’s notice.
8. What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they—not you—think is important that matters in the end.
[...]
10. Social media is more than Facebook and Twitter.
11. If you insist on running all tweets and posts past your legal department, don’t expect results from your social media strategy.
12. If a journalist says he or she is not interested in a story, that person means it. Reaching out again will further annoy the reporter and guarantee you’ll be ignored the next time.
13. Don’t measure your PR results in ad equivalency rates. Do you want to know you had $500,000 of ad equivalent value in negative press, or would you rather know 80 percent of the press you received was positive in tone and accurate in its messages?
14. No, we’re not writing any more “…pleased to announce…” ledes.
15. Ditto for “We’re so excited/thrilled/happy” CEO quotes. Pretend you’re explaining the story to a friend over drinks, and then give us that quote.
[...]
17. PR is a process. You know who hits it big overnight with a story on the “Today” show? Criminals, naughty celebrities, and shark-attack victims. Do you want to be one of them?
Good stuff Elizabeth! You can read the entire “20″ by clicking over here.
Get Blasted
We do a somewhat irregularly-published e-newsletter (aka eblast)–but when we do it’s usually pretty cool. Info, tips and fun stuff galore.
So if you want to sign up, go to our homepage:
Then look for this box in the lower right corner:
…and enter your email addy. We don’t send out more than one e-newsletter a month (usually less than that), but you can get some inside skinny you won’t find anywhere else plus the occasional special perk.
Another option–and this is more frequent than the eblast–you can get an email every time we publish a new blog post. Just go to the homepage and find this box at the upper right corner:
…add your email address and you’ll be notified every time we post something on the AlexanderG Whiz blog. You’ll note also that above that box is a convenient search box–you can look for that great post we did on Lawyers Vs. PR, for example, just by typing in the search terms. Below the subscribe box are handy links to find us on Facebook, Twitter, LinkedIn and even sign up for the RSS feed.
So, those are some easy ways to keep up with what we’re doing here. We hope you’ll sign up if you haven’t already done so. It’s a blast.
Three Keys for Media Success from Pitching to Placement – Insider’s Advice
Our friends at The Brainzooming Group helped shape an intriguing project featuring two graduate level marketing communications classes at the University of Kansas. Students in Max Utsler’s “Innovations in Marketing Communications” class and Barrett Sydnor’s “Integrated Marketing Communications and Sales Strategy” class are writing blog posts during the semester on topics related to the classes, including branding, marketing, media relations, social media, experience marketing, and innovation.
Today’s author is Dave Dunn. Dave is a Broadcast Journalist & Communications Professional in Kansas City studying for his MS, Journalism, Marketing Communications at the University of Kansas.
Today he offers some fantastic tips for better media pitches. You can take this advice to the bank, as Dave is a TV news reporter who has seen the gamut of media pitches–good and bad.
Working as a reporter in TV News for more than seven years—from small markets to large—I’ve come across countless press news releases and story pitches. My colleagues and I strive to give everyone a “fair shake” and seek out the stories that deserve coverage. Sadly, some of the best and most worthy stories may not get coverage because of things that can set apart news releases (and I say “news” release and not “press” release because some TV and radio folks may turn their nose up at the latter newspaper-related term). Here are three important tips for better success working with news media.
1. Formatting.
It starts before typing the first word. While the release needs to be clear, concise and easy on the eyes, don’t get fancy with formatting. Many news software systems are highly advanced in many aspects, but not when it comes to transferring text. Avoid tabs, boxes, graphic design or anything other than text that may not transfer properly. When news “gatekeepers” receive releases, they simply copy and paste them into the appropriate day or place where stories are filed. When reporters, producers or directors eventually view the release, those with “fancy formatting” are jumbled with encrypted code. It can cause news decision-makers to sift through half a page or more of hieroglyphics before getting to, or between, the important information. It can turn a one-page release into three. I can’t tell you how many times I’ve seen with this problem. You may know exactly what I’m talking about if you’ve applied for a job lately through a company’s website. It’s similar to what can happen when you upload or paste your resume in the requested area.
As far as pictures with news releases, I’m not at all discouraging you to include them. Visuals are often very beneficial, but keep pictures separate or make sure they are easily transferable/viewable. Include as attachments or provide a link for a media person to copy and paste into a web browser. You want to make sure pictures are viewed the way you intended.
2. Don’t Bury or Muddy the Lead.
Help reporters and news people do their job. It’s not about laziness, it’s just another strategy to help media people visualize the story. Obviously, you’re pitching a story that involves or promotes a company, organization or person. But don’t confuse that with the lead. The story is about what’s happening. News people don’t want to hear a company’s name 10 times before getting to what it’s actually doing and why it matters. Organize releases with the key facts in the lead. Get to specifics later. Also, look to provide something “juicy”, a “wow” factor or a story angle. And think “big tent” or large impact—the more the better in most cases. Attach a story motivator upfront in the pitch/release or make it clear. Here are some motivators to engage media (and media audiences).
Money – ways to save money or avoid waste
Family – ways of life
Safety – threats, ways to be safer or avoid danger
Health – threats, ways to live better or avoid harm
Community – how the country, region or city is changing, or a way of life
Innate Curiosity – something so cool or unusual that you want to see it
Moral Outrage – something that’s just plain wrong
3. Think Sundays.
Sundays are undervalued and present a lot of potential impact because it’s one of the highest viewership/ratings nights of the week (Fridays & Saturdays are lowest viewership). Yes, news staffs are smaller on weekends, but far fewer stories to choose from means much better coverage odds. Also, if you pitch a Sunday story, don’t leave an office phone number that’s only answered Monday through Friday. Provide a cell number.
Check out the New Look of PRCG’s Blog
I’m proud and very fortunate that AlexanderG PR is a active member of the respected national PR collaborative PRConsultants Group. Due to the hard work of several members (including noted writer and PR pro Amy Smith) PRCG has a spiffy new PR blog: PRCG Powerlines.
Check it out…it will be updated frequently with PR news you can use, info and more. You might even find a piece by yours truly.
Advertising Value Equivalency: Does It Truly Measure Value of Media Coverage?
Some people think that a cash value should be assigned to any earned publicity. Others realize it's not a legitimate comparison.
Recently Wall Street Journal columnist Carl Bialik, The Numbers Guy, addressed the subject of advertising value equivalency AVE. This is perhaps the first example of a mainstream media publication shining a light of the controversial practice of AVEs.
The primary reason advertising value equivalents exist are because they are perceived to be a way to attribute value to programs that would otherwise be difficult to value directly. They are a path of least resistance approach to return on investment calculations, but not a valid one.
via AVEs don’t measure the value of media coverage; they sensationalize it | Articles.
There are many reasons why this assertion by Don Bartholomew over at Ragan is right (Click on the link above to read the entire post--well worth it). But the main reason I see is a simple one:
Buying an ad doesn't render the same credibility as earning a positive story or mention in the media.
Some may say this is naive, as getting a story on the news doesn't necessarily mean it has merit, but it certainly is more likely to have greater weight with most consumers than a glossy ad.
Simple question: what impresses you more, an ad about a company during the local news or a positive story about that company on the local news? If you agree that a story is worth more than an ad, then a cash equivalency is a ridiculously useless concept.
