Build Facebook Fans Through Contests?
Even casual readers of this blog probably know that I’ve written an independently-produced novel (in ebook and paperback form). One of the toughest challenges of any author--indie or traditionally-published–is marketing. Fortunately, Twitter, Facebook and other social media are incredibly easy-to-use, low-cost engines to get your book message out.
However, those channels of distribution are still rife with commercial clutter, distracting chatter and spam. Finding a way to get people’s attention is key. To break through, I wanted to try a tactic to achieve four goals:
* Generate buzz about the book
* Add new fans to the book’s Facebook page
* Add new readers by getting people to download a free sample of the ebook
* Sell books by converting sample readers into buyers of the entire ebook or paperback
So I created a Pilate’s Cross Trivia Contest.
The rules I set include:
Contest entrants have to be a member of the Pilate’s Cross Facebook page community
Members will be given three trivia questions about the book and/or author on Friday, Jan. 7 2011.
To play, entrants must email me (not post on Facebook!) the answers by 6 p.m. CST Sunday Jan. 9, 2011 to author (at) pilatescross.com.
I’ll print out and conduct a drawing from the correct answers received (and cross reference to ensure entrants are a member of the Pilate’s Cross Facebook community) to determine the winners.
To find the answers, entrants simply need to go to http://www.smashwords.com/books/view/6806 and download the first 30% of the book FREE. It takes only a minute to register and get the download–which can be read on any ereader or even the very computer they’re reading this contest rules on–just select the “Online Reading” download option. All trivia questions may be answered by downloading (and yes, reading) the sample.
So if entrants go through all this hullabaloo, besides reading 30% of a fun little thriller novel, here’s what they may win:
Third Prize: Code for HALF OFF Download of the Pilate’s Cross ebook–available from Smashwords in any ereader format!
Second Prize: Download of the Pilate’s Cross ebook–available from Smashwords in any ereader forma
First Prize: Copy of the paperback version of Pilate’s Cross –autographed by the author!
GRAND PRIZE: Copy of the paperback version of Pilate’s Cross autographed by the author AND cover Illustrator David A. Terrill! PLUS a FREE Download of the ebook–available from Smashwords in any ereader format!
I’m using Twitter, Facebook, and Google Buzz to invite people to participate.
At this writing (roughly halfway through the contest), we have a few new Facebook fans, book sample downloads and a couple of entries. I’ll report back to let you know how it goes. Of course, you’re welcome to enter the contest, too!
Interested in learning more about the book? Check out this quick book trailer (another excellent viral marketing tool for books!):
Filed under G Whiz, Message & Strategy, Public Relations, Tips & Tricks · Tagged with autographed book, book contest, book marketing, book trailer, Facebook, Facebook trivia contest, indie author, Pilate's Cross, Smashwords, social media, social media contest, trivia contest, Twitter
Season’s Greetings & Best Wishes for the New Year
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Filed under Breaking News: The Media and You, Crisis Communications Plans, G Whiz, Message & Strategy, Public Relations, Tips & Tricks, Working Together · Tagged with Alex Greenwood, AlexanderG Public Relations, blogging, Brand identity, Crisis Communication Strategy, Crisis Communication tips, ebook, ebook discount, engaging a pr firm, Flack Me, happy holidays, hiring a pr consultant, Kansas City Public Relations, Kansas City Small Business, Lulul, Pilate's Cross, PR, PR tips, public relations blog, public relations kansas city, small business, Smashwords, strategic public relations, trust agents
Shoot the Gatekeepers!
Posted by Alex on December 19, 2010 · Leave a Comment
Check out my guest post on @ShellyKramer’s V3 Blog for my take on being true to your work.
“…if your work is something you truly believe has everything it takes except the approval of some random gatekeeper, then here’s what you do: Shoot that gatekeeper (the bird).”
Filed under G Whiz, Working Together · Tagged with Alex Greenwood, AlexanderG Public Relations, art, author, Coco, Conan, creative writing, creativity, flip the bird, independent writer, Kansas City, Kansas City Public Relations, Kansas City Small Business, Lulu, marketing, Pilate's Cross, PR, publishing, self published, Shelly Kramer, shoot the gatekeeper, Smashwords, V#
Order TODAY (Dec. 14) for Holiday Delivery!
Posted by Alex on December 14, 2010 · Leave a Comment
Okay, another shameless plug for you to buy my mystery novel!
If you order no later than today you can get it by Christmas!
Click here to order. Use the code ‘Peartree’ at checkout to get 10% off.
Thanks–much appreciated. I hope you enjoy it.
Filed under G Whiz · Tagged with based on a true story, book trailer, book video, Christmas book, Lulu, murder, mystery novel, Peru Nebraska, Pilate's Cross, thriller novel
By Popular Demand: Novel “Pilate’s Cross” Now in Paperback!
Posted by Alex on December 9, 2010 · Leave a Comment
As featured on KCUR Public Radio and PresentMagazine.com!
Watch the book trailer:
Filed under Public Relations · Tagged with * Back Alley Films * T2 * Kansas City * T2+Back Alley Films * Pilate's Cross * book trailer * ebook * Smashwords * Peru * Nebraska * mystery * X-Files * the Prisoner * trailer * paranormal haunting * , * Back Alley Films * T2 * Kansas City * T2+Back Alley Films * Pilate's Cross * book trailer ebook, crime, ebook, fiction, historical, indie author, J. Alexander Greenwood, mystery, novella, paperback, Peru Nebraska, Pilate's Cross, romance, the Prisoner, thriller, thriller novel, trailer, true story, X Files
Black Friday Deal for Your New Kindle, Nook or iPad
Posted by Alex on November 26, 2010 · 2 Comments
Getting (or giving) a Kindle, Nook or iPad this holiday season? Then how about a fun book to go with your new ereader? As featured on KCUR Radio, Pilate’s Cross is garnering some great reviews and enthusiastic fans. Based on a true story, this quirky mystery has been called “a total winner, ” “a page turner” and “intriguing” by readers.
Featuring a cool cover by the talented Mr. Terrill, this ebook will soon be available as a paperback, too. But with ereaders being all the rage, we hope you’ll save a tree–and some cash–and take us up on this special Black Friday offer: order Pilate’s Cross from the publisher website today and get 75% off the cover price. That’s right–get a copy of this quirky thriller for only $1.00! Just click here and use discount code JJ48P at checkout.
Still not sold? Check out the book trailer!
Offer expires this weekend, so hurry!
Filed under G Whiz · Tagged with Alex Greenwood, AlexanderG Public Relations, barnes and Noble, black friday, book trailer, books, david terrill, ebook, electronic readers, ereader, ereaders, ibooks, ipad, J. Alexander Greenwood, Kansas City Public Relations, KCUR, kindle, nook, novel, Pilate's Cross, PR, reader store, reading, suspense, T2+Back Alley Films, thriller
Ladies and Gentlemen, the Future of Publishing
Filed under G Whiz, Public Relations · Tagged with Alex Greenwood, AlexanderG Public Relations, Diesel ebooks, ebook distribution, ereader, future of publishing, how to publish an ebook, ibooks, independent authors, indie authors, ipad, Kansas City Public Relations, kindle, Mark Coker, nook, Pilate's Cross, publishing, smashwords. ebooks. books, sony reader, writers
Catch Me On KCUR Radio Monday Oct. 25
Posted by Alex on October 24, 2010 · Leave a Comment
I’ll be interviewed on KCUR 89.3 FM’s Central Standard on Monday at 10 CST. Also appearing will be Paul Miles Schneider (besides being a gifted graphics producer at T2+Back Alley Films he has written the acclaimed novel Silver Shoes). You can stream it on the internet if you’re not in the KC area. We will be talking about book marketing, ebooks, book trailers and of course, our books!
Filed under G Whiz, Public Relations · Tagged with Alex Greenwood, book trailer, Central Standard, ebook, interview, Kansas City, Kansas City public radio, KCUR, Pilate's Cross, Smashwords
My Interview with Present Magazine
Posted by Alex on October 22, 2010 · 2 Comments
Regular readers of this blog may recall that I published an ebook and recently premiered a book trailer. Pete Dulin of Present Magazine of Kansas City interviewed me about the book and the trailer. Here’s an excerpt:
PresentMagazine.com: How long did it take to write the book?
Greenwood: “I wrote the first draft in three months – six days a week, three to four hours a day. Yes, I will cop to the cliche’: I wrote that first draft on a laptop in the Starbucks at Country Club Plaza.
The finished book people are reading today on their iPads and Kindles took about eighteen months and six drafts. I did about four “polishes” on top of that.”
PresentMagazine.com: How did the idea for a book trailer come about?
“Readers have told me they thought they could easily see Pilate’s Cross as a movie. That’s why I’m so excited I got the chance to work with the talented crew at T2 + Back Alley Films of Kansas City.
This never would have happened without the vision of T2 + Back Alley Films CEO Teri Rogers. She’s a courageous innovator, always looking ahead to that next undiscovered country. When I told her about my book, she immediately suggested a trailer. Not many firms of T2’s stature are doing trailers. I had given a trailer some thought, but never dreamed a nationally recognized digital media agency like T2 would work with me.
The trailer really transports you right into the world of Cross Township – like a movie. I wrote a treatment and a script, and then T2’s team created a concept that I think just blows away most book trailers. Their concept and screen execution was teamed with Wheeler Audio of Kansas City to record actors and mix sound.
Read more: Present Magazine Kansas City Arts – Author Alex Greenwood’s Mystery Thriller Pilate’s Cross.
I will also join T2’s Paul Miles Schneider (besides being a gifted graphics producer at T2 he has written the acclaimed novel Silver Shoes) on KCUR Radio’s “Central Standard” show Monday, October 25 at 10 a.m. CST. (You can stream it on the internet if you’re not in the KC area.) We will be talking about book marketing, ebooks, trailers and of course, our books!
Filed under G Whiz, Public Relations · Tagged with Alex Greenwood, AlexanderG Public Relations, BarnesandNoble, Barnesandnoble.com, book marketing, book marketing tips, book trailer, Brand identity, Branding, Central Standard, david terrill, digital production, ebook, ebook marketing, ebook readers, ereaders, ibooks, ipad, iPhone, J. Alexander Greenwood, Kansas City, Kansas City Public Relations, KCUR, kindle, marketing, marketing tips, MTV, mystery novel, nook, Pete Dulin, Pilate's Cross, PR, Present Magazine, Present Mahazine Kansas City, promotional video, publishing, Smashwords, stanza, strategic public relations, T2, T2 + Back Alley, Teri Rogers, thriller, video production, Wheeler Audio
Stephen King: Creative Writing Cannot Be Taught
Posted by Alex on October 18, 2010 · Leave a Comment
Stephen King on creative writing classes….I have to agree. Some of the most tedious hours of my life have been in creative writing classes.
Not every writer is good and not everything written by good writers is great.
That’s true, and the idea that someone can tell you how to create is ridiculous. Certainly you can learn structure, format, discipline and tricks of the trade, but even my grandfather–who had more than 30 of his books published–could never give me the secret of how to make a good, solid story.
The idea of teaching a fledgling writer how to be the next Hemingway–or Stephen King– is like teaching a tone-deaf person to sing. You can’t do it.
Either they can create or they can’t.
To keep this from being a complete downer, I will say this: you can write if you work your butt off. You may be like me, terribly average with an occasional “good one” that comes from that hard work (and reading this helps). And if that “good one” is satisfying, then keep writing. But if it’s all frustration and “where’s my book deal?” then you might want to try singing.
Filed under G Whiz · Tagged with Alex Greenwood, AlexanderG Public Relations, Apple, authors, books. short stories, Carrie, creative writing, creative writing classes, ebooks, ibooks, Kansas City, Kansas City Public Relations, kindle, novel, novels, Pilate's Cross, PR tips, public relations blog, publishing, short stories, stephen king, writing
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