Season’s Greetings & Best Wishes for 2012

Buffer
burgundy-t.jpg
ornament-gold.jpg
burgundy-b.jpg
Just when we thought we couldn’t possibly top our first year at AlexanderG Public Relations, 2011 soared to new heights! We’ve been blessed to work on national, regional and local accounts in several sectors–thanks in large part to our affiliation with the PRConsultants Group–which truly offers national strength, local power. We want to put that strength and power to work for you in the New Year, so please keep us in mind for your public relations, marketing and reputation management consulting needs.

Highlights

DSC_1653
UnLimited Success!
We’re proud that The Limited chose AlexanderG PR to open their first and last new stores of 2011! It is especially gratifying to have helped The Limited in their efforts to not only expand their business, but also empower women on their road to success.

Read more about it here.

DSC_1347It’s All Greek to Us!

We had a great time promoting the 50th Annual Annunciation Greek Food Fest–though we probably ate way too much great food. (Nah, you can never eat too much great food.) We booked the Festival’s organizers on local TV and radio and had a fun time at the event.

Read more about it here.

DSC_1692Gigabit City Here We Come

AlexanderG was honored to help promote ideas for Kansas City’s (the first city in the world selected) use of the new Google Ultra-High Speed Fiber technology. Working with our clients at Brainzooming and other firms and organizations, we donated part of our service fees to arrange dozens of local and national media mentions for the inaugural ideation session and subsequent activities.

Read more about it here.

DSC_1770Answering the “Call of Duty” at Blockbuster

We had a blast promoting the rollout of “Call of Duty: Modern Warfare 3″ at KC area Blockbuster Video locations. Our flagship store in Independence took no prisoners after we placed a small tank, troop carrier and National Guard humvee–not to mention soldiers and a giant Fox inflatable from 101 The Fox–in the parking lot during the “Call of Duty” tournament. Great turnout and a fun time added up to huge buzz for Blockbuster!
Read more about it here.

Yehidah_front_cover(1)Bestselling Results!
It’s not everyday you get  to work with a bestselling author, but we were privileged to help Melissa Studdard launch her bestselling, award-winning debut novel Six Weeks to Yehidah. We managed to secure a book signing in Canada, interviews and a featured appearance at the prestigious Montgomery County (Texas) Teen Book Festival in 2012.  Congrats to Melissa on her success–more to come we’re sure!

Read more about it here.

And There’s More…
We had so much more going on this year, including a CD launch by the multi-talented singer-songwriter Dan Coyle who found new fans and great success in Europe this year. We worked with several small businesses–including advising on how to use blogging and social media to their advantage. We volunteered to handle promotional duties for one of the most successful jazz concerts in Kansas City, appeared on KCUR radio, and performed several speaking engagements. Also in 2011, AlexanderG PR owner and principal Alex Greenwood ran a half-marathon. After regaining the ability to walk without groaning he has said unequivocally that he will never perform that particular act of madness again.


Looking for a Good Read In 2012?

Some say the world will end in 2012. We doubt it, but either way there’s still time to read the latest offering from our resident writer Alex Greenwood. Coming in 2012 is the sequel to his acclaimed debut mystery/thriller Pilate’s Cross, titled Pilate’s Key. Here’s a little something about the new book:

Life’s A Beach for John Pilate…

On the mend from a near-death experience in the snowy Midwest, John Pilate is taking it easy on the sun-soaked beaches of Key West. Umbrella drink in hand, Pilate is writing a book and getting some much-needed therapy to deal with his imaginary friend Simon. He’s also pondering the future with his new love, Kate. Life is looking up for John Pilate…until he is drawn into a world of murder, pirates, conch fritters and smart aleck remarks from invisible men.

He has blood on his hands, a mysterious poker chip in his pocket, shadows over his shoulder and a sexy cop in his bed. John Pilate is in trouble again–and the only way out is to find the key…Pilate’s Key.

You’ll soon be able to get it in ebook and paperback form on Amazon, Lulu, Barnes & Noble, etc. You can also email Alex and to arrange your pre-order of an autographed copy. Click here for details.


Keep in Touch in 2012

Don’t forget, our reputation management strategies can keep you off Santa’s naughty list!

Please visit our website to sign up for new posts from our AlexanderG Whiz Blog. We’re also on Facebook, LinkedIn and Twitter–so whatever way you prefer to stay in touch, we hope you’ll connect!

We believe 2012 holds the potential for even greater growth for us, our clients and those willing to work hard and work smart.  AlexanderG PR stands ready to be part of the team that gets you there.

Peace on Earth.

The Team at AlexanderG Public Relations, LLC

Buffer

Three Days of Greek Food and Fun

Buffer

Buffer

Kansas City: The Greek Food Fest Starts Friday Sept. 9!

Buffer

See You There!

Buffer

Kansas City Special Place for Singer Dan Coyle

Buffer

Dan Coyle

KC A Pivotal Point in Musician’s Career…Performs Nov. 16 at RecordBar–Free CD with Every Ticket

Kansas City has been very good to Dan Coyle, and now the acclaimed singer songwriter Dan Coyle aims to give something back by launching his new CD at RecordBar Tuesday, Nov. 16 at 7 p.m.

Coyle has twice played the KCRiverFest Independence Day Festival in Kansas City as well as other local venues. He had such an enthusiastic welcome from Kansas City audiences that he chose to offer his new CD “You Linger Your Little Hour And Are Gone” free to every ticket holder at his RecordBar appearance Tuesday.

“In 2007, I got my first big break when I played at the Folklore Alliance Conference in Memphis. From there I started to make some fans, got some exposure on some NPR stations. Things went pretty well until early 2009, when my Dad died,” Coyle said.

“I lost some momentum. I wasn’t working until KCRiverFest 2009 got me back on the road.”

“I stayed in close contact with the people from Kansas City and it gave me this sense of hope that there was a need or a want or a market for my kind of music and I needed to get out and do things again. Kansas City gained this little place in my heart from what it did in breaking me loose from the stagnation. It wasn’t a big break in the traditional sense but it got me back where I needed to be. I’m thrilled to be back in KC.”

Tickets are $10 at the door or may be pre-ordered online. Every ticketholder gets a free copy of his new CD. RecordBar is located at 1020 Westport Road in Midtown Kansas City. Call 816-753-5207 for directions or more information. Singer Kevin Hiatt will open the performance.

Coyle recently completed a tour of the Seattle area and is preparing for a European Tour in February.

Coyle’s music has been described by Alexandra McKay of the Prince Street Press as “Bright musicality and sunny inflections almost hide the thoughtful and thought-provoking lyrics that are woven throughout this album. A lo-fi live recording that’s simple without being simplistic, and utterly charming.”

“It’s an acoustic mix of Paul Simon and Bob Dylan, with some soft and hard edges to it.” Coyle said.

Coyle has released five albums to date, including “Random Thoughts and Incomplete Sentences” and “Briar Street: The Acoustic Sessions.” His latest album is scheduled for wide release December 1. He has toured nationally, playing everything from small venues to concert halls to massive festivals.

For more information about Dan Coyle’s music, including his complete tour schedule, song samples, video, interviews, reviews and special offers, visit www.dancoyle.com. Follow him on Twitter @Dan_Coyle and on Facebook.

Online ticket preorder here.

Buffer

The Krystal Ball Strategy for Handling a Crisis

Buffer
Here’s an example of an adept handling of a potentially damaging situation by a congressional candidate:
Candidate Krystal Ball apparently didn’t need a crystal ball to tell her what to do. Don’t evade. Face the situation head on: admit the mistake, move on and don’t look back.
Buffer

Google Commands Big Cash from PR-Damaged Brand

Buffer

Public relations is all about reputation management–your credibility is the coin of the business realm. We’re pretty hard on companies and brands that take a cavalier attitude about their credibility–because once you lose that, it’s all over. Or is it?

Admittedly, we have strongly implied that you can’t buy your way out of a PR disaster, but the oily BP sure makes us think twice:

Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google’s search results.

How much did BP spend on search? In two months, BP went from spending very little on search advertising — about $57,000 a month — to becoming one of Google’s top advertisers, dropping nearly $3.6 million in the month of June alone, according to an internal Google document obtained by Advertising Age. That pushed BP into the upper echelon of search advertisers, in a league with Expedia, which spent at least $5.9 million in June, Amazon, which spent at least $5.8 million, and eBay, which spent at least $4.2 million.

This is a significant outlay, even for BP, which spent $94 million on advertising in 2009, and $78.7 million in the first six months of 2010 alone excluding search, according to Kantar Media. Search advertisers only pay when their ads convert or get a click, and in June the crisis was still at full-boil, driving clicks on BP&’s ads. But if BP kept spending at this rate, search would’ve become one of its bigger advertising line items by the end of the year, up there with network, cable or spot TV.

[...]

BP’s increase underscores how important Google has become for reputation management, and in the battle for public opinion. In the wake of the spill, Google was a natural first stop for people seeking information, and BP bought up dozens of keywords associated with the disaster such as “oil spill,” “leak,” “top kill” and “live feed” as it vied for clicks with news stories, images of oiled wildlife and plaintiff attorneys trolling for clients.

via What Big Brands Are Spending on Google – Advertising Age – Digital.

According to BP, ad expenditures during the active spill were $5 million per week.

BP’s ad strategy now follows the typical trajectory of crisis PR, he says. It didn’t start out that way. BP was slow to connect with consumers and gulf residents right after the spill. Tony Hayward’s numerous gaffes didn’t help the company’s image, which came across as inept and out of touch. There’s little question that his mismanagement of the company’s public image led to his ouster as CEO.

So how’s the advertising paying off in PR improvement? A recent AP poll says that “some 66 percent of those surveyed continue to disapprove of BP’s performance, down from a whopping 83 percent in June.” Though still dismal, it does look like the ad spending is helping. However, it’s also certainly due to the fact that time has passed and the oil spill isn’t leading the newscasts anymore. The public has turned to the latest Sarah Palin Facebook pronouncement, Paris Hilton’s cocaine possession arrest and even something important, like the president’s new rug.

Sure, we’ve seen the TV ads BP is using to rebuild its tattered, oil-stained image–that was as predictable as a blob of oil on the beach at Destin. But who would’ve thought they would have spent all that coin on Google search ads?

Clearly, the internet is now the 800 lb. gorilla of reputation management, and Google has some serious bananas.

Hat tip to Shelly Kramer for inspiring this post.

Buffer

“Next” Big Thing: KC-Produced Web Series WINS National Competition

Buffer

NEXT!, the creative brainchild of Kansas City-based casting director Heather Laird took top honors in the Comedic Webisode category at the National Association of Television Program Executives (NATPE) LATV Fest in Los Angeles.

NEXT! was one of only three finalists selected. The web-based comedy was announced as the winning entry during the LATV Fest July 14.

Laird created the comedy web series in an effort to showcase her work as an emerging director, choosing the internet as her medium.

“Getting a foot in the Hollywood door is an enormous challenge,” she said. “The internet has become a way for some to slip in through the back.”

Laird partnered with T2 + Back Alley Films owner Teri Rogers as Executive Producer to create six, six-minute web episodes.

“It’s a faux reality series,” said Laird. “It’s a fictional realty show that tracks the trials and tribulations of real-life casting director John Jackson.”

Jackson, who is the primary casting director for the award winning director Alexander Payne (Sideways, Election, About Schmidt), also has a long acting resume under the stage name of “John Durbin”.

Other Kansas City companies who lent production support to the project include Liquid 9 and Wheeler Audio.

A Hollywood mainstay, NATPE is dedicated to the “creation, development and distribution of televised programming”. The annual NATPE Market & Conference is considered to be the largest trade show event worldwide for buying and selling television and new media content.

NEXT! is at www.nexttheseries.com. For more information about NATPE and the LATV Fest go to www.latvfest.net.

Buffer