Extra Credit? Student designs New J.C. Penney Logo

Talk about extra credit…

Imagine creating something that will be seen by millions of people. Something that will personify a more than 100-year-old company. Something that is crucial to the success of the business. Now, imagine making this design before you graduate from college.

That’s exactly what happened to Luke Langhus, a third-year graphic design student at the University of Cincinnati. He created the new logo used by the 19th-largest retailer in the U.S. J.C. Penney Co. Inc. was looking for a new logo after launching new merchandise offerings and brand partnerships, including Sephora inside its stores and the exclusive launch of Liz Claiborne and Claiborne apparel and home merchandise.

via University of Cincinnati student designs new J.C. Penney logo | Business Courier.

New logos for venerable brands are tricky…

…just ask The Gap or the Democratic Party.

But if you have the guts to open up your creative process to people who aren’t the usual suspects, you can reap great rewards.

What do you think of the new J.C. Penney logo?