Not So Secret Code

This rather strange graphic is actually the key to unlocking our website. It’s a QR code.

What’s a QR (Quick Response) code, you ask? A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. (Source: http://en.wikipedia.org/wiki/QR_codes ) Your smartphone is probably the way you will use them most.

Read my colleague Susan Hart’s informative piece on them here.

This post gives some great advice on using QR codes for small business marketing–including use on business cards and other marketing materials–even on storefront windows. Check it out. Break the code!