About Alex
Alexander Greenwood, Principal
Alex has earned a reputation for success and ingenuity from his more than twenty years experience in public relations, journalism, marketing and broadcasting. His career has spanned several industries including broadcasting, healthcare, non-profit organizations and higher education.
His work in the news media includes positions as an editor, journalist and radio talk show host. As vice president of Kansas City Public Television he was credited with creating greater public awareness of KCPT’s mission, programming and initiatives. Alex left the television industry to create a communications division for one of Kansas City’s leading special events firms.
In 2008 through 2010, Alex served on the production team as director of marketing and public relations for KCRiverFest, one of Kansas City’s largest community festivals. His public relations and marketing strategy garnered national attention for the festival by securing an international festival award finalist nomination in Special Events Magazine; a “Travel Treasure” award in AAA Midwest Traveler Magazine and a partnership with Midwest Living Magazine. The event earned positive coverage from all major television and print news outlets in the Kansas City market.
He founded AlexanderG Public Relations, LLC in January 2010. AlexanderG Public Relations, LLC is a member of PRConsultants Group. PRCG is made up of senior-level PR and marketing representatives in every major market in the United States. They work together or separately on projects, and their unique collaborative system has been copied by many and chronicled in a business book and numerous articles.
“The most important thing is the client. It’s not about the PR guy’s ego or my time in the spotlight. My job is to develop, enhance and protect the image of my client.”
–Alex Greenwood
Alex has extensive media relations experience and success, including crisis communications. His first and most demanding crisis communications experience was at the OU Health Sciences Center/Children’s Hospital of Oklahoma during the Alfred P. Murrah Federal Building Disaster in 1995. Alex was part of a public relations team that managed news media relations for the hospital, servicing all major news organizations in the United States as well as news agencies in Europe, South America, Africa and Asia.
As a consultant to company CEOs, college presidents, broadcasting executives and political leaders, he has helped shape media relations, strategic message development, speeches and opinion/editorial columns.
Alex graduated the nationally-acclaimed University of Science and Arts of Oklahoma with a Bachelor of Arts in Liberal Arts/Communications & Professional Writing. He also attended the University of Oklahoma Graduate School of Journalism, studying Public Relations. He was an instructor at Peru State College in Peru, Nebraska, teaching marketing courses.
Alex enjoys being a speaker and trainer on the subject of media relations. He spoke at the 2008 KC Ad Club Career Day and has also made presentations to numerous business and civic groups including KC SmartPort, KC Online Community, the Greater Kansas City Chamber of Commerce and the Kauffman Foundation. He spoke at the 2011 Philanthropy Midwest Conference and the Topeka Community Foundation on the subject of media relations. He presented on crisis communications at the National Educational Television Association national conference. Alex has also worked as a master of ceremonies, spokesman, actor and voice over artist.
An award-winning writer, his column on employees as brand ambassadors was published in KC Small Business magazine in October 2009. He wrote a regular column on health for the Daily Oklahoman newspaper in the mid-nineties. The column featured examinations of health topics featuring top researchers, physicians and other healthcare professionals. Syndicated nationally, his articles were quoted in publications including USA Today, Washington Times, Washington Post, The Birmingham (AL) News, Men’s Health magazine and St. Petersburg (FL) Times. He also has numerous writing and/or photo credits in publications including the Kansas City Business Journal, KC Small Business Monthly, AAA Midwest Traveler, Special Events and Event Solutions.
Alex ran for a seat in the Oklahoma State Legislature and served as an advocate for non-profit and private sector clients.
In October 2008 he graduated the Kauffman Foundation FastTrac GrowthVenture entrepreneurial program (he is interviewed about the program in a video here). He also completed leadership training with The Disney Institute and LeaderPoint. In 2002 he was honored as one of the “Top 40 Under 40” by Durocher’s Business News in Oklahoma City.
Alex completed a three-year term on the Board of Directors of the Front Porch Alliance, a non-profit partnership in the urban center of Kansas City. In 2006, 2007 and 2010 he was master of ceremonies for the Arthritis Foundation Kansas City Chapter’s “Art for Arthritis” event. He frequently appears as a volunteer on-air personality for KCUR public radio and appeared often on KCPT Public Television during on-air fundraising auctions and appeals.
Alex has been interviewed as a public relations and independent publishing expert by numerous media, including Ragan’s PR Daily, WDAF-Fox 4, KCUR-FM, Radio Disney, KSHB-NBC TV (Kansas City), Audio Dust Jacket Radio, LK Editorial Blog, IndieReader, Search Engine Journal and KNTH-AM News Talk Radio (Houston).
He is a longtime member of the International Association of Business Communicators (IABC).
Alex resides in Kansas City with his wife and daughter. An award-winning fiction writer, he is the author of the mystery thriller novels Pilate’s Cross and Pilate’s Key. (Check out the book trailer here.) His third book, Pilate’s Ghost, was published in October 2012. An early proponent of independent publishing (ebooks and print-on-demand), Alex is the founder and publisher of Caroline Street Press, an independent author services imprint. He is authorof the top-selling non-fiction book on crowdfunding, Kickstarter Success Secrets (available in ebook and audiobook formats).
When he isn’t making the world safe for good PR, he’s writing, hanging out with his family or plotting his next trip to a sandy beach or reputedly haunted tourist traps.
