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McDonald’s Feeds TV Weather Pros All-Day Breakfast

By Alex Greenwood

In a bid to shore up shaky sales, fast food behemoth McDonalds recently (October 2015) introduced its “All-Day Breakfast Menu,” thus ensuring those who suffer from Egg McMuffin withdrawals after 10:30 a.m. can get their fix.

It also fixed (or is starting to) the company’s sagging bottom line. To get some free juice (heh, see what I did there?) about this popular move, Ronald and Co. used a clever PR and social media tactic to crack a few more eggs: your local TV weatherperson.

On Super Bowl Sunday, McDonalds declared “national weatherperson’s day” with the hashtag  and sent “all-day breakfast” baskets with breakfast samples and coupons to TV weather gurus nationwide (coinciding with running a :30 spot on TV).Screen Shot 2016-02-09 at 7.41.48 AM

 

 

 

 

 

 

It apparently worked, as many delighted TV weatherpersons took to social media to thank Mickey D’s–including some of Kansas City’s local favorites:

Screen Shot 2016-02-09 at 7.47.29 AM Screen Shot 2016-02-09 at 7.47.10 AM

 

 

 

 

 

 

 

Looks like a winner, doesn’t it? What creative idea melding news and social media might work for your company? The comments section is open.

Or, if you want to see how AGPR can work with you on such a fun promotion, how about we chew it over together while enjoying an Egg McMuffin? Give us a call! 816.945.AGPR.

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