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Making Your Mark In Marketing

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Working for yourself can be hard – and it’s not just the fact that you have to work all your accounts as the sole reason. When you aren’t under the umbrella of a bigger business or a well-established company, making a mark for yourself and being able to develop your skills to attract prospective business can be one of the most daunting things you come across – especially if you are not used to marketing yourself.

Social Media

There is absolutely no doubt that social media has turned the world of marketing upside down, inside out and back to front. There is nothing left in traditional marketing that the internet can’t grab a hold of and make its own, and sites like Facebook, Youtube, Pinterest, and Twitter have certainly made a point in becoming the new heroes of the advertising world. There isn’t a successful company currently running who hasn’t used some form of advertising on social media, and that doesn’t have accounts to market what they have to sell; it’s the easiest and most brilliant way of marketing yourself from home. Whether it’s an item or a service, there will definitely be a platform ready and waiting for you to set up an account for your business that can propel you further forward than you had anticipated.

Hiring A Professional

There are so many sites out there which give good guidance on marketing yourself from home. You don’t even have to necessarily hire somebody to give you help in this instance, but it helps when you want to channel your thoughts into one big process that can be put together by somebody who is helping you bring these ideas out. If you don’t know much about SEO, content writing, copywriting, infographics or anything else that can be done in order to help you really propel your site and your business, you definitely need to look towards the companies that can provide you with the professionals who do. Think of it as a long-term investment for your business. Internet pages can last as long as you want them to with people able to access them at any time – newspapers, magazines and anything physical, not so much. They are simply recycled while the readers wait for the new editions come out, which may not involve an advert relating back to your company unless you have exclusively paid out for it for that issue. Outsourcing is to your benefit in this instance, and there are sites which are able to point you in the right direction for where you need to go to look for the professionals that are able to help you.

Local Advertising

It’s not so much national advertising that will help you expand your business, but more so local. You are more inclined to take an interest in things that are happening immediately around you, and this goes for businesses as well. There are local newspapers, magazines and even flyers that you can get hold of to put your business on and explain briefly what it’s about. Most importantly, you need to ensure that you are consistently personable in order to attract these people towards what you have got to sell. The more that they can relate to those that are operating the company, and feel like they can use you without judgment or a hardness that they face with other corporations, the more likely they are to return to keep using you.

Friends and Family

There’s nothing better than word of mouth in some instances – apart from when things go wrong. Bad news spreads a lot faster than good news, unfortunately, so you need to ensure that you are keeping standards high. By getting friends and family to talk about your business and what you have got to offer, you are already starting out with a high bar. Use their contacts to your advantage – it’s amazing who you can get on board with you, either working for or with your business, in order to generate more custom.

Blog It

Keeping everybody up to date with what you are doing with your business can make for very interested readers – especially those who are wanting to do the same with their prospective careers. Not only will it help them and keep them coming back, but it’s great for those who have already spent money on your products and skills to know about upcoming news and events you have for them. Give it a go and see how far you get.

 

Need help marketing your business? Let’s talk!

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