Keeping Ahead Online
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Getting ahead of your competitors online is a difficult task in itself, but remaining there is far more difficult. Like leading a marathon, if you don’t have the knowledge, resources and pace to stay at the front, lift up just a little and the rest of the field will come flying past you. There are lots of tips, tricks and tactics to stay ahead online, a few of them work, most of them don’t, so follow the advice below and ensure that your website and online presence is always optimized to keep you ahead online.
Your Platform
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Getting your platform right from the start gives you an advantage, especially if you start with a simple platform such as WordPress. Getting the right platform in place allows you to hit the ground running from day 1 and also be in a great position to scale up in the future as your business grows. For most businesses, WordPress is enough. WordPress is secure, scalable and can handle eCommerce transactions with ease.
If you run a more complex website, perhaps you are a big retailer, then a platform like Magento may be more suited, but the key is to have a platform that does the job for you, no matter what your competitors or friends say, it has to work for you and your business.
WordPress also helps with SEO, which is covered in more detail below, but should you be looking to learn more about WordPress Design & Development, then visit https://www.altagency.co.uk/services/development/wordpress/ and speak with the team of WordPress experts there.
Your SEO
Your website has to be optimized for SEO both onsite and offsite. Most platforms come with SEO plugins that make optimizing your website a lot easier, but not all of them are great at it.
WordPress is considered by many to be the best SEO ready platform available, by default it comes with permalinks and the ability to install SEO friendly plugins such as Yoast.
WordPress teamed with Yoast is an incredibly powerful SEO platform. Having the ability to optimize your website with just a few clicks and then be told any issues and how to fix them is important information to have at your fingertips.
What’s important about SEO is that you do White Hat tactics, this means that you provide genuinely great content that is naturally shared by others and generates natural backlinks from other websites. This is what will get you ranking in Google, high quality, useful information that keeps visitors to your website engaged and gets shared around the web.
It’s important to keep your link building as natural as possible, stay on the good side of Google and always put your website visitor first.
