Just How Do You Create Bad Ass Content In 2017?

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Content is still king. STILL. It’s been this way for a good few years now. You need to make sure that you’re creating bad ass content for your business in order to not only survive but thrive. If you want to get anywhere in the business world, this is truly something that you need to master.

However, things change on a regular basis these days with such a fast-paced world. So, how exactly do you go about creating bad ass content in 2017? Read on to find out!

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A Detailed Content Strategy

You can churn out content, but without a detailed content strategy, it’s unlikely to have any direction or be as effective as it could be. Your content must consistently align with branding goals, so make sure you have those set too! You can then come up with a big plan to ensure that you’ll be getting the results you want.  

Go More In Depth

Make sure that your content isn’t just scratching the surface of certain subjects. There are too many generic pieces out there. Try to go in depth, and take an unusual angle so that your content is unique. Some also say that longer content pieces are better, but you don’t want your content to be babble. It should be concise and valuable, and if that means more/less words then so be it.  Some companies offer seo services that include content management these days, so look into that if you constantly find yourself short on time. You should never compromise on your content.

Stay Up To Date With Different Content Formats

Make sure you stay up to date with different content formats and what companies are using at the time. This could be quizzes and polls, infographics, interactive scrolling images, or something else entirely. Don’t churn out the same stuff over and over.

Use Great Visuals

Every piece of content needs great visuals. Whether you’re just doing an Instagram post, a blog post, or creating a video, it needs to be high quality. Those pieces with quality images always get more engagement than those with poor quality, or none at all. You can even embed videos into your content to make it more compelling.

Outsourcing

Outsourcing is also an option if you find yourself short on time. Providing you find a good writer and not somebody who doesn’t speak your language, for example! You can get all kinds of different people to do this for you, so you need to be sure that they have written for your industry before, that their work is quality, and that they can produce it on time.

Quality Over Quantity

Always go for quality over quantity. While having a number of posts each week could do you good, it won’t help if they are poor in quality.

Creating bad ass content in 2017 is all about staying up to date, being unique, and making them as attractive and compelling as possible. There’s already an abundance of trash content on the internet, so don’t add to it with yours!