It’s All Pointless If Nobody Knows Your Name In Business
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There are so many things out there that anyone will consider important or crucial to a business. The motivational business speaker will tell you that charisma, confidence and a winning personality are crucial to your business success – and they will make you believe it as well! Venture capitalists will say that money, money and money, are the only things that you should care about and of course, the market will tell you that cash is the bottom line. Trade unions will scream out loud that the staff and their welfare must come first and the ombudsman will tell you that it is the customer, that must be put on the pedestal. Finally, the courts will hold the law up as the rule book and bang on and on about the importance of business law. In their own way, all of these things are correct. Every single thing mentioned above is incredibly important to a business.
What if you do all of this, though, and don’t experience the success you believe you were promised? You have followed the book of the law to ensure you are running everything correctly, you listen to your staff and your customers, and you act on their feedback and their complaints, you balance your books well to ensure that cash isn’t an issue. Still, things might not be working – and do you want to know why that is? It’s more than likely because nobody knows, or cares, about your existence in a competitive and global marketplace. Marketing? It’s not just about screaming out loud about your brand on Twitter, but it’s also about finding your place within a market that fits your business just right. Marketing? It’s about positioning yourself and your business in a place where your customers can see you, acknowledge you and shop with you.
Marketing is a tricky thing, as we’ve bleated on about – it isn’t just about getting your name out there, it’s about finding where your name belongs. It’s advanced stuff, and it isn’t as simple as it might seem. In the first instance, grabbing marketing help from young, bright minds isn’t a bad idea – but working in conjunction with an agency that can provide marketing solutions for an MSP is better if you need to get the ball rolling when it comes to marketing. Outsourcing areas that you are not skilled at is a good business practice and is something that could give you what you are looking for while saving money.
The tools that you will use to market your business are very easy to get to grips with, it’s just the concepts and theories that might need work – but with time you will come to understand how things work. While outsourcing marketing work to a different business might be a good practice, you ideally want to be learning on how to stand on your own two feet in the world of business. The tools? Social media is the main one, and the tools are free, but businesses do stand to benefit from social media management suites that allow for the scheduling of posts, as well as statistical breakdowns of the incoming metrics, so you can view just how well your business is doing on the social media front. Marketing isn’t just something that takes place online though – radio, television, and print still have a significant impact in the world of marketing, so diversify your output if you want to get yourself known.
The goals of marketing are simple to understand. You’re going to want more sales; you are going to want more traffic to hit your website. You’re going to want to be a known quantity. Once you can identify positive and achievable goals, you can put yourself in the right direction and start moving forward with a winning marketing plan. What’s more, you’ll make everything easier for you, your marketing wing or an agency that may be assisting with your marketing work. If you do not know what you want, you will be in trouble, but that goes for all areas of running a business, you need to have a direction to head towards!
No matter how hard you work, you might not experience much success if nobody knows who you are, what you do, or what you sell. Change that with marketing and get your business positioned in front of people. Otherwise, it might all be for nothing, because you won’t get the results that you are expecting!
