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Whether you’re setting up your own e-commerce store, dipping your toes into blogging as a business or starting your own internet marketing empire, your website is the most important tool you have in your arsenal. As such, you need to get it right from the off, and that means choosing the optimum domain name for your business.

You might think that picking the perfect domain name for your company should be an easy task, but because there are so many names already taken and more still up for grabs, it can be quite complicated, especially when you get into the whole area of domain name extensions! So, we’ve put together some useful tips to help you make the right choice…

Why It Matters

Before going on, we’ll just mention why your domain name matters as much as, if not more than the use of professional web design services, high-quality content and expert link building. Basically, it’s important because your domain is one of the first and most important things that search engines will look at when ranking your website. If you have a relevant domain name, then you will be in a much better position to be found by your target demographic from the off.

Your Company Name

If you have a company, then you surely already have a business name. If so, your domain name should really include your company name. This will bolster your brand and make it so your customers can easily find you. This is, as you will know, of the utmost importance.

If your company name is your own personal name, then try to add your name plus your business, such as JaneSmithBaker.com for more clarity and better search engine optimization.

If you can’t use your company name because it’s been taken, try to choose a few words that accurately describe your business, such as cheapcellphonecases.com or healthypetfood.co.uk. This will help you when it comes to being ranked by the likes of Google and Bing.

Choosing the Best Extension

When we talk about an extension, we’re talking about the bit that comes at the end of your domain name (.com,.co.uk, .net). You’ll probably be aware that .com is the most popular of these extensions, but that doesn’t mean it’ll necessarily be right for you. For example. If your business is a local one, using an extension like .london, which refers to your exact location could get you better results. It might also be better to use a less optimum extension like .net if it means that you can get the name of your company into your domain.

Simple is Best

When it comes to creating the optimum domain, it’s always a good idea to keep it as simple as possible. Ideally, your domain name should be no longer than three words. The more concise it is, the easier it will be to remember, and the less likely that your users will make typos and end up in the wrong place, causing you to miss out on vital traffic.

Avoid ‘Text Speak’

Although keeping your domain name short and simple is a good idea, if you’re a professional company, shortening its length by using abbreviations like 4 instead of for and U instead of you is a big no-no. It makes your business appear a lot less legitimate than it really is.


If you think you’ve found the perfect domain name, it’s time to research it thoroughly, so that you can avoid using the same name as another company and any potential legal issues that might arise from that. The last thing you want is to have to change your domain name, and potentially lose out on a lot of repeat business because your customers can’t find you.

Check Availability

All that remains now is to visit a domain selling site to see if your chosen name is available. If it is not available, try a different extension. If you still have no luck, then there is a chance the current owner of your desired name could be persuaded to sell, but if you go down this route, be sure to check that there is nothing controversial in the site’s history. If all else fails, you’ll have to go back to the drawing board.

We really can’t understate how important getting the right domain name is. Those few words at the top of your web page could make the difference between success and failure, so do your very best to choose the optimum domain name, the first time, with the tips provided.