Feeling Immobilized? Five Steps To Make Your Business More Mobile
In an ideal world, if you could be at your office every minute of every day, your business would run smoothly, right? But yet, this isn’t even a possibility, not only for you as the business entrepreneur, but your potential customers and clients are always on the move. Gone are the days where appointments were made, time waited, and business transactions are done slowly and precisely. It’s a fast paced moving world thanks to technology and the internet, and any business, new or old, needs to be able to keep up. So if you feel like your business is immobilized, here are five steps you can take to make it mobile.
Optimize your online presence for mobile users
It isn’t just about sitting at a computer anymore waiting for your dial-up to connect, technology has advanced so much that people can now shop and browse the internet on mobile devices. You may have a website, but is it optimized for mobile users? Can they easily access your products, services, and information from their handheld devices? Does your website fit the screen of a smartphone easily? This is where many businesses are going wrong and losing out on people that are browsing on the go.
Be accessible at all times
Having a base where you conduct business is important, but what about when you are out and about? Perhaps meeting potential clients, on your commute to and from the office? Even when you are at home or in the mornings? Any entrepreneur would agree that no matter what time of day it is, they are always passionate to do business. But if you can only be contacted at that one place, you could be missing out. A phone system could be installed that could have calls redirected to your mobile device, email voicemails to you when you can’t see, or simply still ring when there is a power outage in the workplace. Systems like Hosted VoIP could help you keep your business moving, whatever time of day, no matter the circumstance.
Be mobile with your payment options
Many websites will include an eCommerce option where payments can be taken online, but how about having a mobile option for payments. This is when you could have a payment reader with you at all times. Allowing you take payments face to face and over the phone. Meaning business can be conducted at all times.
Consider an app for your business
So many more businesses are considering an application for a smartphone device that will offer information, a service or be the online shop. It’s a great way to tackle the issue of mobile browsers as many more people would prefer to use an application than their internet browser built in. It’s an instantaneous way of making sure business is accessible.
Adapt your marketing strategy
Finally, you can take the step to adapt your marketing strategy and base your focus on mobile users. Email marketing and social media updates are just two of the ways you can do it with success. 70% of people alone check their social media platforms at least one a day.
I hope these steps help you make your business more mobile.
