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When it comes to business, there’s a lot you have to get right. You have to balance your finances, hire the right staff, and focus on generating new customers while still retaining the old ones.

However, there is a new trend that is emerging as Generation Z — the next cohort of consumers — come of age. Businesses can no longer just be profitable and functional, they have to be eco-friendly. Generation Z, as a whole, are more environmentally conscious that the generations that have come before them, so if your business isn’t taking its environmental initiatives seriously, then you could find yourself left out in the cold.

If you want to avoid being frozen out by an entire generation of consumers, one of the problems you’re going to have to address is waste. Offices, as a whole, tend to generate a huge amount of waste, which in turn is a huge dent to your environmental credentials. If you’re going to keep up with the next generation of consumers, then you’re going to want to tackle the following aspects of your office…

1) Paper waste

As theworldcounts.com makes clear, paper waste is a menace that is thought to count for up to 50% of all the waste generated in an office. This is a truly terrifying number, but it’s also a baffling one; why is paper waste such an issue in the digital age?

The simple truth is that paper waste continues to be a problem largely because people aren’t used to digital alternatives, and we like the comfortable, familiar feeling of using paper. This, however, is an attitude that is going to have to change in the future. With services like www.papersave.com and a focus on staff awareness, your business could reduce its paper consumption by up to 40%.

2) Energy waste

It has long been advised that homeowners go through their home throughout the day, switching off lights and unplugging devices that are leeching power when on standby. This is good advice, but do you apply the same rigor to your office? Do your employees?

For the vast majority of businesses, the answer is “no”. Employees go to lunch and leave their computer to idle; lights are left on even when a room is empty. Focusing on this energy waste is a matter of educating your staff, and yourself, to treat the office environment more like you would a home. Energy wastage is a serious problem, but it’s also one of the easiest to tackle.

3) Water waste

The same scenario applies here as above, for the most part. While at home, you carefully turn the tap off while you brush your teeth and never use more water than you need for a shower– but for some reason, these habits don’t translate to the office.

Water is a precious resource, and it’s one we all tend to take for granted. The biggest area to clamp down on water waste is the staff kitchen, in which you should expect the same rigid discipline from your staff (and yourself) as they would at home. With a few simple behavioral changes and the implementation of the ideas on www.watertechonline.com, you should be able to save at least 10% on your water bills.

In conclusion

Generation Z are coming of age, and they have high expectations as to the eco-friendliness of any business they interact with. By following the areas above and reducing your office waste, you are certain to meet the standards the next generation demands.