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As the owner of a small or large business, you may have already discovered how new technology can help you in your work. From the latest in computer hardware to using mobile software, it is important to have a handle on what technology can do for your business. Despite the initial expense in buying equipment or outsourcing to specific services, the benefits are many, including increased productivity and a gradual turn in profit.

This article will give you a few ideas on how the latest tech can make your life easier, as well as give your business a step-up in the competitive marketplace.

Finances

From managing your taxes to collecting invoices, there is software available to help you manage your accounts. Xero is an affordable and user-friendly option, with a comprehensive range of tools to help you manage your money while giving you more time to focus on other tasks within your business.

Communication

Whether it’s communicating with your colleagues, or getting in touch with your customers, use a business phone system that uses the power of the cloud. Known as VOIP (voice over internet protocol), you can eliminate huge phone bills by using internet technology, allowing you to speak to people anywhere in the world with no expensive charges.

Marketing

Your company website is your greatest tool when it comes to marketing, as this is possibly the first contact the consumer has with your business. While you should invest in a web design and SEO company to give your site the advantage over the competition, it is always worth using an agency such as MailChimp. Their software can improve your marketing strategy, help your branding, and give you a better understanding of the needs of your customers.

Collaboration

Using the power of the cloud, using a service such as Dropbox will enable better collaboration with your team. Uploaded documents can be accessed easily from any device, including smartphones, tablets, and laptops. No matter where you are, be it in the office, at home, or on your daily commute, it is easier than ever to work on important files without the need for face to face meetings.

Productivity

Considering how busy your day can become, there is the need to prioritize your tasks, ensuring you use your time effectively. Time management software can be essential, from managing your own time to that of your staff. Use a company such as Trello to help you manage your calendar, and to give you the tools you need to delegate tasks to your workforce.

Protection

Hackers are becoming more prolific, not only to steal money and information but also to cause mischief to vulnerable companies. You need to invest in anti-virus software to protect your important data, as you never know when your defenses may be breached by deadly malware or other computer viruses.

You should also utilize cloud technology to backup your files, as this will save your business from disaster should your computer equipment fail or become vulnerable to outside threats.