Design Tips For Non-Designers
Sure, we live in a world obsessed with online, and a lot of it is for good reason. For example, the rise of the internet has made it easier than ever to launch a business because, well, all you need is a winning website these days. That means all you need to know is how to design one. But that’s just it isn’t it; what if you are not a designer?
The facets of the design world are so vast they are almost infinite. Pairing fonts with one another, using the white space effectively, getting your alignments right, and the scale of your elements. All of these add to the complexities of it all.
Read on for the best tips and tricks in website design.
The Final Font-ier
Sure, what you write is critical to the success of your business because your copy is your secret weapon when it comes to Google, but you can always hire an SEO consultant to help you through that. What is just as important is the typeface you use, and how you pair the font you use for your headings with the subtitles and body text. All of these need to be simple and effective, so stick to simple collections when putting them together.
Time To Up Scale
You can apply scale to a lot of elements to add that extra bit of ooomph; type, images, shapes, anything. It is called proportionate emphasis. What you need to take into consideration, though, is the use of color alterations, what looks good when in increased, and what font really hits the nail on the head of what you want to get across.
Clarity Is In Demand
Using text as an overlay on an image has long been used an effective means of garnering attention and using space effectively. It also a great way of making the audience feel exactly what you want them to feel. However, a lot of the time, text on an image doesn’t come out as clear as you want. As such, adjust the brightness to up the contrast so that it offsets the text, allowing you to use any color you want and be able to create the desired cut-out effect.
Order Of The Phoenix
It is important to create an aura of order with your design and that can be done with simple methods of alignment. For example, if you have a small block of text against a block-color background, by simply applying a line to the left of the text you are creating a sort of margin line that will act as an anchor for your text.
We All Obey The Hierarchy
As with everything, there is a hierarchy to consider with your design efforts. So, as a general rule of thumb, the most important part of what you are trying to say should always be the most dominant visual of your design. This can be easily achieved with color and/or scale as both of these can work to grab the attention of the viewer and change the order of the hierarchy.
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