Creating A Winning Website For Your Business
Most companies are getting the bulk of new business online these days. Having a decent website is essential for making a good first impression. Here are just a handful of ways you can improve your business’s website.
Keep your homepage simple
The temptation may be to shove as much information onto your homepage as possible in order to give visitors as much information as possible on first glance. However, a wall of text can be off-putting to most people. Display only the most important information from the onset. Describe what you do in simple terms and then create an ‘About’ page for more information. An easy access phone number and email address are useful too – if visitors have to search hard for your contact details they may be put off.
Show off your good reputation
As well as immediately telling people what your business does, your website should show off your reputation positively. Dedicate a section of your website to testimonials from happy clients – you may be able to collect reviews from the likes of Trip Advisor or direct quotes from people in person/over the phone with their permission. If you have any awards, emphasise the fact that you are award-winning on your homepage. Being a member of any specialist bodies can also increase credibility (e.g. being a chartered accountancy firm, being an RAC approved garage).
Increase your content
Whilst your homepage should be simple, that shouldn’t limit the amount of other pages you have. More content gives visitors more doors to access your website and improves your search engine rankings. A good way to increase content is to start a blog on your website giving business advice, news or motivation. This guide https://www.entrepreneur.com/article/175236 contains some useful advice on running a business blog on your website.
Get help from professionals
The web is so overcrowded with information nowadays that it can sometimes be useful investing in a professional digital marketing company to help filter your website above the rest. The likes of SEO and PPC ads can all boost visitors to your site. There are lots of specialist digital marketing companies such as https://www.localdigital.com.au that can carry out such marketing strategies. If you designed your website yourself, you may also want to hire a website reviewer to privately review your website for you and give you any pointers on how you can improve. Alternatively, you could hire a web designer to fully revamp it.
Market your website online and offline
Your website needs to be clearly signposted – don’t let Google be the only way people come across your business. Create social media pages for your business and put clear links to your website on these pages. Team up with other businesses and come up with a cross-promotion strategy that allows you to advertise their website whilst they advertise yours. As well as marketing your website online, make sure that you’re also marketing it offline. Any branded items such a branded vehicle, t-shirts, business cards, flyers, branded pens and signage should all have your website printed on them. With most people now owning a smartphone with on-the-go internet access, branding your website wherever you go has never been more important.
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