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Climbing The Search Engine Rankings (Without An SEO Company)

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The position at which your website sits on search engines such as Google can greatly affect the amount of business you get. If your business website appears on page 1, you’re going to get a lot of people checking out your website. If your site doesn’t show up until page 40, you’ll be lucky to get any visitors at all. Paying an SEO company to boost your rankings is generally a worthwhile venture. However, it can also be costly. Fortunately, there are ways to do your own SEO for those on a tight budget. Here’s how…  

Unlocking the truth behind keywords

Search engine rankings are largely based on keyword use and frequency. However, search engines have long taken steps to filter out keyword spammers. Website owners who plaster keywords all over their site are likely to score badly on search engines. This means being a little more strategic.

When understanding keywords try to imagine yourself as a client looking for your business. What would you type into the search bar? Consider phrases as well as single words – for example, ‘how to get higher up search engines’ as well as ‘SEO’.

Building your website

If you’ve already built your website with the help of a developer, you may want to get their help for this – although it’s likely they already considered SEO when designing your website. For those building their own website, website builder tools such as Wordpress can be useful, with many plug-ins available that can help with SEO as shown here: http://www.wpbeginner.com/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/. Keep each page simple and natural whilst incorporating the keywords you want. Keep increasing your website content with blog posts to give people more access points into your site.

Guest blogging

Guest blogging is a great method of improving your SEO. By writing natural blog posts and promoting your site within through a hyperlinked keyword, you will improve your rankings. Sites such as  www.guestposttracker.com/blog/how-to-write-a-guest-blog-post-for-blogger-outreach/ offer great advice on the topic. Business blogs that accept guest writers and other companies with blogs on their website are the best places to look.

Social media

Being on social media platforms can also increase your rankings. Not only can you promote your website through these platforms, but you can also encourage others to share links to your website. Facebook, Twitter, LinkedIn and Instagram are the major social media sites businesses are using – sign up to as many as you can and increase your web presence.

Getting Press

Online press from news outlets can also be useful for boosting your rankings. You may have an inspiring or interesting story – personal or business related – that you can approach a local news outlet with whilst plugging your business in the process. Product and trip reviews, interviews with student magazines and affiliate marketing schemes can also be a way of getting others to write about your company and get it buzzing on the web. You may also be able to come up with a cross-promotion strategy with another business – you blog about them on your site in exchange for them blogging about you.

 

 

We hope these tips help. But if you still need help boosting your SEO, let’s talk.

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