Customers are searching constantly for value in their daily social media interactions, and being able to communicate that value through a trusted influencer with relevant solutions will be what shortens your sales cycle.
Last week, I had the privilege and pleasure of joining my colleague Mike Brown of The Brainzooming Group to talk at the second Social Media and Content Workshop, hosted by the Curacao Tourist Board. Mike, who had spoken at the first workshop in 2016, covered branding and inbound marketing topics, while my session covered Facebook advertising and marketing. We had a splendid time on this gorgeous island in the Dutch Caribbean, and I learned a few things along the way about Facebook marketing, speaking, and of course, the incredible people of Curacao.
Millennials. We’re all aware of the stigma around this generation: always buried in our phones, up to date on the latest trends via Twitter, constantly taking Snapchat selfies, etc.
Customers are more savvy than ever. That is, in big part, due to the same change that has made it easier for businesses to reach more of them and succeed in all kinds of new areas. The Internet.