With the New Year’s sales finally dying down, we’re coming into the time of year where profits are down across the board. People have spent whatever money they had left over from the holidays, and are now scrambling to refill their savings accounts. So now is the perfect time to interrupt your business and give your store a revamp. Having a store the in physical world comes with all the entrapments of attracting your customers as they walk down the street with flashy signs and intriguing displays. In today’s world, your physical store is almost always going to have to coexist with your e-commerce store and seeing as last year FedEx shipments were up 10% (nearly $200 million) from the year before due to the increase of online shoppers, you would be stupid not to have both. So if you’re going to completely change the way your physical store looks, you are going to have to have a look at your website too, to make sure that they match.
It’s well established that there’s a direct correlation between the loading time of your website and bounce rate (the number of people that leave your site prematurely) which is why it’s so important to ensure the fast loading of your website.
To better explain ‘bounce rate’ picture a busy high street where there are loads of people walking around… browsing for a particular solution. They’ll glance into shop windows and wander around a few different stores, but as the store owner, what you want is that person to spend a reasonable amount of time browsing in your store… as this will greatly increase the probability they’ll spend money, and the more time they spend, normally, the higher the order value. This is why in the traditional retail space big brands invest so much in visual merchandising!