The 2016 AGPR Public Relations Survey is complete, and the results generally bode well for the practice of Public Relations, its use as a viable business builder and the general attitude of those who work with PR professionals.
Conducted In February/March 2016, the unscientific survey was conducted online and promoted via social media. The number of respondents who completed the survey was below survey targets, but there were enough data collected to create a snapshot about the state of Public Relations in business today.
First, the demographics of the respondents:
Then it gets more interesting.
Services provided by the PR team leaned heavily on press releases (media relations), social media content/community management and brand strategy. Respondents also selected marketing consultation and crisis communications as services provided.
When asked what aspects of PR are “beneficial to my company’s success” the answers focused heavily on financial growth and brand management:
This is a huge statement, as it ascribes a direct return on investment to public relations services. Respondents believe that PR builds revenue and increases brand awareness. We submit that working hand in glove with marketing and sales, even a modest public relations program can become a vital, indispensable factor in the growth of a company, organization or brand.
Respondents also believe, to a lesser degree, that PR differentiates a brand from its competitors and can protect it in a crisis. Speaking for ourselves, we use tools like social media to create a brand “tone of voice” for clients that can effectively convey positive brand messages in a crisis situation. This, along with more traditional crisis com practices, enhances our ability to work with the news media in a crisis situation.
Perhaps the biggest news from the survey was that 74% of respondents valued PR services ROI at above average or excellent.
Clearly, there is a need and appreciation for public relations services in today’s business environment as an engine for brand and revenue building. AGPR looks forward to working with you, your brand or organization to enhance awareness, revenues and customer engagement.
International Network Of Independent PR Firms Increases Reach & Power
AGPR of Kansas City is celebrating six years in business by announcing it has accepted an invitation to join Unified Strategies Public Relations Network (USPR), an international network of independent Public Relations and Marketing Communications professionals.
“We strive to bring a strategic, nimble and smart approach to the table for our clients,” said Alex Greenwood, AGPR principal and founder. “USPR has that same professional commitment, so when they asked us to join we knew it was a natural move for our continued growth.”
“USPR is honored to welcome AGPR as its newest member,” said Susan Hamburg, CEO of Unified Strategies Public Relations. “Our network brings together some of the brightest, most talented PR and Marketing Communications professionals in the world in an effort to share expertise, develop new business and provide members with reach well-beyond their traditional territories.”
With more than 50 members representing every major market in North America, fast-growing USPR was founded by Susan Hamburg of Susan Hamburg Marketing and Public Relations Consultants in Orlando, FL, and Bob Schiers founder of RAS Associates Public Relations in Philadelphia, PA. The two business partners have worked together on numerous client projects that include Fortune 500 companies for more than 10 years. They also have more than 50 years of PR and Marketing experience between them.
“We’re very pleased that Alex’s team at AGPR is now our USPR member in Kansas City, Missouri and the state of Kansas,” said USPR President and co-founder, Bob Schiers. “AGPR’s membership in USPR not only provides every other member of our network with outstanding resources in Kansas City, Missouri and the entire state of Kansas, but also extends the reach of AGPR throughout North America. Working in concert and drawing upon deep experience and expertise, the network is a formidable and cost-effective force for clients that need PR and Marketing Communications support in virtually every type of business or industry,” Schiers said.
In addition to Marketing and PR agencies with vast local and regional knowledge, another vital part of the USPR network is its bank of prominent experts. Clients benefit from a group of specialists with expertise in areas that include social media and analytics, diversity, millennial marketing, healthcare marketing, design, content development, crisis communications, B2B marketing, media buying, strategic marketing and Hispanic affairs. Some in the group also offers translation services in languages that include Spanish and French.
As one of the fastest growing communications networks in the world. USPR is still in its growth phase and has plans for expansion into Europe, Mexico, South America and Asia.
Companies that partner with AGPR (formerly AlexanderG PR. LLC), benefit from an experienced team that utilizes creative public relations, management improvement and social media strategies. AGPR’s service extends beyond ‘PR’ into social media strategy and online community management, crisis communications, strategic planning, management consulting, marketing and business development. The AGPR team has more than 80 years combined experience with C-Suite executives, university presidents, non-profit executives, municipalities, business owners and community leaders in helping their organizations prosper.
Previous and current AGPR clientele operate in diverse fields including healthcare, higher education, financial services, manufacturing, retail, broadcasting, professional associations and entertainment. AGPR has also worked with numerous national brands, including Tide, 7-Eleven, The Limited, Louisiana Hot Sauce, Travelocity and Duracell. Local companies AGPR has served include Musselman & Hall, Delden Garage Doors, Missouri Association of Nurse Anesthetists, German Outdoor and Discover Vintage America magazine.
Learn more at AlexGPR.com or call 816.945.AGPR. Meetings by appointment at the Brookside Modern Building, 751 East 63rd Street Third Floor West, Kansas City, Missouri.
USPR is an international network of independent Public Relations and Marketing Communications firms located throughout North America. Launched in June 2015, USPR has expanded rapidly and in less than one year has more, than 50 members covering every major market in the United States and Canada, and plans to expand the network to Europe, Mexico, South America and Asia. Co-founded and owned and operated by Susan Hamburg of Orlando, FL and Bob Schiers of Philadelphia, PA, USPR is grounded in local market knowledge, well-earned expertise and an ongoing commitment to integrity – the very cornerstone of its existence. To learn more about USPR go to: usprnetwork.com