The best way to ensure consistent success in your business is by staying on top of trends. More specifically, you need to prepare for any trends in the marketing world. In doing so, you guarantee your business is promoted as effectively as it can be in the current climate.
Our own Alex Greenwood chats with Alexis Del Cid of Better Kansas City about what you may expect from social media in 2018.
Ask anybody what the most annoying thing about the internet is and they’ll probably say pop-ups. Everybody has an adblocker installed so they can avoid those irritating ads that get in your way when you’re trying to use a site. In the early days of the internet they were absolutely everywhere, then some genius gave us the ability to block them. So if nobody is seeing them then your company shouldn’t be spending money on them, right? Surprisingly, a lot of companies are still spending a good amount of their marketing budget on pop-up ads, but do they actually work?