816.945.2477 Team@AlexGPR.com

The Tell-Tale Signs Of An Outdated Retail Website

The world of retail has changed a lot over the past decade. Sales are increasingly being made online instead of on Main Street. One of the things that generate loyalty amongst customers is a good shopping experience. That used to be defined by the way that you kept your shop and the staff that worked there. Now it is your online point of sale software that makes all the difference. Updating it can be very expensive and time-consuming, so you aren’t going to be giving it a complete overhaul every few months, it’s just not practical. You will inevitably need to make small updates fairly regularly, but when it comes to implementing a completely new point of sale system you need to pick your moment carefully. So, how do you know when it is time to update?

6 Ways to Build Better Relationships with Journalists

It’s super hard to build meaningful relationships with journalists. It takes a lot of effort – years and years of effort. But don’t worry we’ve put a couple of great tips together that you can follow to help build better relationships with reporters. Remember, slow and steady wins the race in the PR game. Forming relationships takes time, so be patient and keep trying.

Climbing The Search Engine Rankings (Without An SEO Company)

The position at which your website sits on search engines such as Google can greatly affect the amount of business you get. If your business website appears on page 1, you’re going to get a lot of people checking out your website. If your site doesn’t show up until page 40, you’ll be lucky to get any visitors at all. Paying an SEO company to boost your rankings is generally a worthwhile venture. However, it can also be costly. Fortunately, there are ways to do your own SEO for those on a tight budget. Here’s how…

Keeping Ahead Online

Getting ahead of your competitors online is a difficult task in itself, but remaining there is far more difficult. Like leading a marathon, if you don’t have the knowledge, resources and pace to stay at the front, lift up just a little and the rest of the field will come flying past you. There are lots of tips, tricks and tactics to stay ahead online, a few of them work, most of them don’t, so follow the advice below and ensure that your website and online presence is always optimized to keep you ahead online.

Does Your Business Need the Cloud to Go Sky High?

If you run any kind of business, are thinking about starting a business, or are interested in technology, then you’ve no doubt been hearing a lot about the cloud. People often talk about it as though it’s the greatest, most revolutionary thing since sliced bread. (We can ignore the fact that the Internet in general is as revolutionary as people often say it is, nor is it as widespread.) So if you’re involved in a business, then you’re probably wondering if cloud computing is really worth it.