816.945.2477 Team@AlexGPR.com

The Folly Of Business Without A Brand

You know all about branding, don’t you? Of course you do! How could you not? It’s all around you. It’s a driving force in consumer capitalism that’s so ensconced that it shapes our buying habits without us even realizing it? Every time you look at a cold glass of fizzing brown liquid, you’re likely to assume it’s Coca-Cola even though it could just as easily be Pepsi. Every time you hear an announcement over a Tannoy you’ve just made an unconscious association with a brand name for the generic PA system. If you’ll be reaching for the Scotch tape when you wrap your Christmas presents or doing the Starbucks run at work, you’ll be complicit in the awesome power of branding.

The “Negative Mindset” – Stopping Bad Customer Feedback Damaging Your Business

Trust, it is the fundamental strength that binds businesses, customers , nd your employees, but trust and a lack of it can severely damage your business in many different ways. The one overarching issue that can cause irreparable damage to your business is negative feedback, especially from the customer. With the various platforms available to customers so they can vent their frustrations, one negative comment that hits the nail on the head, can set off a chain reaction that will see people leaving your business to shop with your direct competitor. Your reputation is on the line, so how can you stop negative customer feedback damaging this?

How to Keep the Cash Flowing Through Your Business

Running a business is always going to be hard, but what makes it harder is not understanding cash flow and how to manage it. If the cash is not flowing through your business in the way it needs to, it can really spell trouble for you. It will leave you in a situation where you don’t know where to turn or even how to keep the business afloat. No one wants to be in that kind of situation, so here’s how to keep the cash flowing through your company.