AGPR is pleased to welcome Carrie Miller as a 2017 summer intern. Carrie is a senior majoring in public relations and minoring in dance at Kansas State University, where she serves as the professional development chairman of her PRSSA chapter.
The world of retail has changed a lot over the past decade. Sales are increasingly being made online instead of on Main Street. One of the things that generate loyalty amongst customers is a good shopping experience. That used to be defined by the way that you kept your shop and the staff that worked there. Now it is your online point of sale software that makes all the difference. Updating it can be very expensive and time-consuming, so you aren’t going to be giving it a complete overhaul every few months, it’s just not practical. You will inevitably need to make small updates fairly regularly, but when it comes to implementing a completely new point of sale system you need to pick your moment carefully. So, how do you know when it is time to update?
While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of staff there is all it takes for your social media or website to explode with activity – for all the wrong reasons. But if someone does say something unflattering, rude, or – perhaps – ruinous about your business online, what can you do?
It’s super hard to build meaningful relationships with journalists. It takes a lot of effort – years and years of effort. But don’t worry we’ve put a couple of great tips together that you can follow to help build better relationships with reporters. Remember, slow and steady wins the race in the PR game. Forming relationships takes time, so be patient and keep trying.
The position at which your website sits on search engines such as Google can greatly affect the amount of business you get. If your business website appears on page 1, you’re going to get a lot of people checking out your website. If your site doesn’t show up until page 40, you’ll be lucky to get any visitors at all. Paying an SEO company to boost your rankings is generally a worthwhile venture. However, it can also be costly. Fortunately, there are ways to do your own SEO for those on a tight budget. Here’s how…
Many business owners or wannabe business owners will look for advice on how they can improve their company. Amidst all the technical advice out there, there’s one thing that every company should do; focus on your strengths.