You know all about branding, don’t you? Of course you do! How could you not? It’s all around you. It’s a driving force in consumer capitalism that’s so ensconced that it shapes our buying habits without us even realizing it? Every time you look at a cold glass of fizzing brown liquid, you’re likely to assume it’s Coca-Cola even though it could just as easily be Pepsi. Every time you hear an announcement over a Tannoy you’ve just made an unconscious association with a brand name for the generic PA system. If you’ll be reaching for the Scotch tape when you wrap your Christmas presents or doing the Starbucks run at work, you’ll be complicit in the awesome power of branding.
Now, more than ever, image is arguably the most vital component for any business to thrive. Although many talk about the importance of customer relationships, where does this relationship stem from? The image you present. So, image is all you will ever need, but why?
Trust, it is the fundamental strength that binds businesses, customers , nd your employees, but trust and a lack of it can severely damage your business in many different ways. The one overarching issue that can cause irreparable damage to your business is negative feedback, especially from the customer. With the various platforms available to customers so they can vent their frustrations, one negative comment that hits the nail on the head, can set off a chain reaction that will see people leaving your business to shop with your direct competitor. Your reputation is on the line, so how can you stop negative customer feedback damaging this?
Use social media to follow reporters, producers, editors and others in the news media to get an idea about their editorial preferences and most recent work.