While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of staff there is all it takes for your social media or website to explode with activity – for all the wrong reasons. But if someone does say something unflattering, rude, or – perhaps – ruinous about your business online, what can you do?
It’s super hard to build meaningful relationships with journalists. It takes a lot of effort – years and years of effort. But don’t worry we’ve put a couple of great tips together that you can follow to help build better relationships with reporters. Remember, slow and steady wins the race in the PR game. Forming relationships takes time, so be patient and keep trying.
The position at which your website sits on search engines such as Google can greatly affect the amount of business you get. If your business website appears on page 1, you’re going to get a lot of people checking out your website. If your site doesn’t show up until page 40, you’ll be lucky to get any visitors at all. Paying an SEO company to boost your rankings is generally a worthwhile venture. However, it can also be costly. Fortunately, there are ways to do your own SEO for those on a tight budget. Here’s how…
After working more than twenty-five years in the public relations field, I’ve seen numerous changes in the profession. In particular, I’ve observed a subtle blurring of the lines between PR and marketing. At first it was because “marketing” became a catchall word used by many for anything to do with increasing awareness and/or supporting sales: advertising, speaking, and yes, public relations. It was basically semantics. However, with the relatively new concept of inbound marketing, I don’t see a blurring of the lines so much as I see a winning “one-two” punch combining these similar disciplines for our clients.
After seven years in business we have picked up a few rules for working with contractors that may serve you well. So, if you’re considering hiring a “1099”, read our free ebook 10 Rules for Working with Contractors at Your Business!
Before asking if public relations is right for you or your organization, you must first understand what the heck it is. PR professionals aren’t marketers, don’t buy ad space, don’t write for the news or create advertisements. Instead, we tell stories (what, you want me to pay for that?).