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Before asking if public relations is right for you or your organization, you must first understand what the heck it is. PR professionals aren’t marketers, don’t buy ad space, don’t write for the news or create advertisements. Instead, we tell stories (what, you want me to pay for that?).
Although major news sources weren’t cranking out completely false stories (we hope), it is easy to blame them. This of course leads to an overall distrust in all traditional media outlets. However, any public relations professional can see this as a major opportunity.
With 156.5 million Facebook users and 67 million Twitter users in the United States alone, it is clear social media has become nothing less than a social norm. As marketers know, social media is crucial for any business and can be an effective tool. Easily accessible, social media is measurable, has excellent analytics and features video and photo. Heads are buried in phones and fingers are constantly moving across keyboards. Social media is simply the way of today.
Perhaps the field of public relations is comprised of a whole bunch of writers who want to explain how airplanes work while knowing every rule in baseball. PR professionals aren’t expanding the field to simply tweet and post Facebook updates. Although incredibly important and necessary in today’s world, public relations is more than 140 characters. Instead, PR professionals are collecting knowledge from varied industries to sustain business. How are we going to sell your vegan cupcakes if we don’t know how you make them or haven’t given them a taste?
“AGPR has developed a reputation for attracting the very best in up-and-coming PR talent, and Brooke is no exception,” said Alex Greenwood, AGPR principal and founder. “We’re looking forward to Brooke’s perceptions, creativity and energy.”