816.945.2477 Team@AlexGPR.com

It’s More Than 140 Characters

With 156.5 million Facebook users and 67 million Twitter users in the United States alone, it is clear social media has become nothing less than a social norm. As marketers know, social media is crucial for any business and can be an effective tool. Easily accessible, social media is measurable, has excellent analytics and features video and photo. Heads are buried in phones and fingers are constantly moving across keyboards. Social media is simply the way of today.

These Stats Will Shape Your Marketing Strategy For The Year Ahead

Last year was a volatile one for SEO strategy and internet marketing. We went from a world in which the world’s biggest search platform, Google, could be duped, to a world in which we’re not so sure anymore. Worryingly, especially for people who want to supercharge their internet marketing, old fashioned SEO tactics just don’t look like they’re going to work anymore. These marketing woes stem from an update to the Google algorithm that launch late last year. Called Penguin, the update was designed to prevent internet marketers from just churning out junk content with the aim of fooling Google into thinking that the content was authoritative. As a result, Google’s algorithm has become a lot more “human-like.” It’s able to look at a 2000-word piece of text and use data to figure out whether it’s valuable to its audience or not, just like a regular person could. What this means is that things are shaping up to be very different in 2017 than they were in the summer of 2016. Here are some statistics that are going to shape your year ahead.