Recently, AGPR Principal Alex Greenwood had the privilege and pleasure of joining his colleague Mike Brown of The Brainzooming Group to talk at the second Social Media and Content Workshop, hosted by the Curacao Tourist Board. Mike, who had spoken at the first workshop in 2016, covered branding and inbound marketing topics, while my session covered Facebook advertising and marketing. The video below captures the highlights and reactions from the attendees.
Last week, I had the privilege and pleasure of joining my colleague Mike Brown of The Brainzooming Group to talk at the second Social Media and Content Workshop, hosted by the Curacao Tourist Board. Mike, who had spoken at the first workshop in 2016, covered branding and inbound marketing topics, while my session covered Facebook advertising and marketing. We had a splendid time on this gorgeous island in the Dutch Caribbean, and I learned a few things along the way about Facebook marketing, speaking, and of course, the incredible people of Curacao.
Every business wants to find the gap in the market. It’s not just a gimmick or a concept spouted out in catchphrases at business conferences; the gap in the market is the key to standing out in a crowd of similar organizations within your respective industry. At the end of the day, it’s all about the consumer and the way to draw them away from your competitors is to offer something no other business is offering.
Millennials are renowned for being the largest workforce population at the moment. Similarly, they are also the most demanding employees as they don’t stay long with companies that don’t understand their needs. For most companies, the millennials are an employment hazard: They can drive an increase in productivity, but they can also raise the staff turnover rate. Some companies even try to avoid hiring millennials – that is anybody who is under 35 – before they fear that their social behavior is not compatible with the reality of an office. In truth, Millennials are the demographic personification of the learnings from the previous generations: It’s about work/life balance, honesty, and the desire to contribute to a variety of projects. As a result, it’s not uncommon for millennials to find it difficult to settle down in traditional workplace environments that don’t understand their social evolution. However, the business world has proven it more than once: There is a lot that can be said from taking inspiration from the millennial mindset.
AGPR is pleased to welcome Rachel Auerbach as a 2017 summer intern. Rachel is a senior majoring in strategic communications and Italian at the University of Kansas, where she writes for the national online publication, Spoon University.
Nobody ever said running a small online business would be easy. Throughout your ventures, you’ve realized that even the tiniest of errors can bring hugely negative impacts. Those problems can impact the efficiency and profitability of the company. As such, you’ve invested heavily in following the right blueprint. Or so you thought…