816.945.2477 Team@AlexGPR.com

6 Reasons Every Small Business Should Have a Website

If you’re planning out a business or about to roll out, then you might think that a website isn’t necessary, at least for now. But the answer to that is that you do need a website for your business, no matter how small. The surprising thing is that many small businesses are still not online and making the most of all that the internet has to offer them, in order to grow a customer base and improve business. Even if the business is just you at the moment, or a small group of colleagues, you can still be using a website to your advantage.

The Folly Of Business Without A Brand

You know all about branding, don’t you? Of course you do! How could you not? It’s all around you. It’s a driving force in consumer capitalism that’s so ensconced that it shapes our buying habits without us even realizing it? Every time you look at a cold glass of fizzing brown liquid, you’re likely to assume it’s Coca-Cola even though it could just as easily be Pepsi. Every time you hear an announcement over a Tannoy you’ve just made an unconscious association with a brand name for the generic PA system. If you’ll be reaching for the Scotch tape when you wrap your Christmas presents or doing the Starbucks run at work, you’ll be complicit in the awesome power of branding.

Marketing Should Be Free-Flowing & Smooth

For marketing to do what it is really designed to do, it should be smooth and free-flowing. But what does this really mean, and how can you make it happen within your company? In essence, you need your marketing to be original and effective, but to be carried out in such a way that you don’t notice it too much in your day-to-day dealings. It takes a long time to make this happen, but there are a few approaches which you can take to ensure that you get it right. Let’s take a look at some of the things you can do to keep your marketing at the top of its game in this way.

Using The Net To Cover Ground

Partnered Content. Photo by Joshua Sortino on Unsplash Setting out to start your own business is never an easy challenge. From the day you start, there will be loads of different jobs to do, with large ones, like managing money, taking precedence over the little ones,...