For Your ReviewNews & Tips On PR, Marketing and More
Although major news sources weren’t cranking out completely false stories (we hope), it is easy to blame them. This of course leads to an overall distrust in all traditional media outlets. However, any public relations professional can see this as a major opportunity.
Image Source Are sales in your business dwindling? Or, are they just not quite as high as you would hope they’d be when you first started out? When you’re wondering why profit levels aren’t as great as you thought, you might turn your attention to the product or the...
As much as we, as humans, like to pretend that disaster isn’t potentially around the corner, it is, and it is at all times! Businesses, from start-ups to leaders of their field, are more susceptible than most to disaster, whether they be ‘natural’ or forced upon them by crime. Although you business owners can’t see into the future, you can take precautions in the present to make sure both you and your business’s futures are safeguarded. Here are five tips to do so:
With 156.5 million Facebook users and 67 million Twitter users in the United States alone, it is clear social media has become nothing less than a social norm. As marketers know, social media is crucial for any business and can be an effective tool. Easily accessible, social media is measurable, has excellent analytics and features video and photo. Heads are buried in phones and fingers are constantly moving across keyboards. Social media is simply the way of today.
The internet is a revolutionary piece of technology and a valuable asset for businesses. The biggest and best businesses often get to where they are thanks to their clever use of this technology. In today’s post, I’ll reveal four genius ways other companies are using the internet to their advantage:
Last year was a volatile one for SEO strategy and internet marketing. We went from a world in which the world’s biggest search platform, Google, could be duped, to a world in which we’re not so sure anymore. Worryingly, especially for people who want to supercharge their internet marketing, old fashioned SEO tactics just don’t look like they’re going to work anymore. These marketing woes stem from an update to the Google algorithm that launch late last year. Called Penguin, the update was designed to prevent internet marketers from just churning out junk content with the aim of fooling Google into thinking that the content was authoritative. As a result, Google’s algorithm has become a lot more “human-like.” It’s able to look at a 2000-word piece of text and use data to figure out whether it’s valuable to its audience or not, just like a regular person could. What this means is that things are shaping up to be very different in 2017 than they were in the summer of 2016. Here are some statistics that are going to shape your year ahead.