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News & Tips On PR, Marketing and More

But Wait, What is PR?

Before asking if public relations is right for you or your organization, you must first understand what the heck it is. PR professionals aren’t marketers, don’t buy ad space, don’t write for the news or create advertisements. Instead, we tell stories (what, you want me to pay for that?).

The ROI of Public Relations

The art of public relations has a strong role not only within business, but the very beginnings of it; the money. Think of investors as people with eyes made of dollar signs. Investor relations is talking to the money.