Picture yourself in a meeting (don’t worry, this won’t be as boring). Picture the guy who’s always late sitting next to the woman checking her watch constantly. Remember the one person who explains things with too many words and the guy who has ideas that make zero sense in regard to the objective. Ugh, how annoying.
Before asking if public relations is right for you or your organization, you must first understand what the heck it is. PR professionals aren’t marketers, don’t buy ad space, don’t write for the news or create advertisements. Instead, we tell stories (what, you want me to pay for that?).
The art of public relations has a strong role not only within business, but the very beginnings of it; the money. Think of investors as people with eyes made of dollar signs. Investor relations is talking to the money.
Although major news sources weren’t cranking out completely false stories (we hope), it is easy to blame them. This of course leads to an overall distrust in all traditional media outlets. However, any public relations professional can see this as a major opportunity.
With 156.5 million Facebook users and 67 million Twitter users in the United States alone, it is clear social media has become nothing less than a social norm. As marketers know, social media is crucial for any business and can be an effective tool. Easily accessible, social media is measurable, has excellent analytics and features video and photo. Heads are buried in phones and fingers are constantly moving across keyboards. Social media is simply the way of today.