We live in the digital age, so it makes sense that company bosses should want to make use of the latest tech. It’s often designed to help us save time and increase efficiency. So, those who ignore the most recent advancements are sure to fall behind their competition. With that in mind, there are three areas in which you must focus.
Small businesses need to be seen. Outgrown by its competitors and overshadowed by the larger companies; a startup is a risky business, so you need to play your cards right. There are so many opportunities for growth when you’re still young – it’s almost too tempting to grab each idea and launch a social media campaign in every corner, attempting to stay on top of blogs, vlogs, and everything else that’s trendy.
Alex Greenwood explains how to build your social media following on KCTV’s Better Kansas City!
With the rise in popularity of online marketing, many effective offline marketing methods are easily forgotten when marketing campaigns are planned. Most believe that digital marketing is the only way to get results. While this may be true for specific industries, some of the most proven marketing ideas happen offline.
It sounds like a contradiction in terms, should technology and human resources work together in any sort of electronic/human harmony? It becomes quite the debate when you are thinking about businesses in the modern world as a whole, and the computer systems that we run should be secondary to our decisions and thought processes as people. While we should think of technology as, in some ways, inferior to actual human decision-making, the opposite is becoming very apparent in a lot of businesses. Industries such as the service industry or companies that specialize in administrative procedures are benefiting from automated technology, which throws a lot of low-skilled workers into a precarious position. So, can technology and human resources work together to benefit the industry as a whole?