Author Archives: Alex Greenwood

Would the Real Obamacare Please Stand Up? Starts Today

By Alex Greenwood 

Years ago, I hosted a weekly, three-hour call-in radio show on an AM station in Oklahoma City. I’ve missed that job, so it makes me very I’m excited to get back in the host’s chair for a new weekly radio show that promises to help business owners and individuals separate fact from fiction about Obamacare.

Leading Kansas City insurance broker Greg Howard and I will host the weekly show, Would The Real Obamacare Please Stand Up?” on the Smart Companies Thinking Bigger Radio Network starting today and airing every Friday at 1 p.m. CDT.

“People are virtually bombarded with information and misinformation, which is why we call the show Would The Real Obamacare Please Stand Up?,” said Howard, a federally certified Affordable Care Specialist with USA Benefits Group and USA Benefits Exchange in Lenexa, Kan. “Radio is a fantastic way to reach people and explain the good, the bad and the ugly of ObamacaStand 3c. (1)re in a way that helps businesses make smart, strategic decisions about healthcare.”

Each hour-long episode features Howard and I discussing facts and fiction of Obamacare, often with guest experts. The show streams live at www.obamacarepleasestandup.com/ and is also available on demand (or by podcast) at www.ithinkbigger.com and on #iTunes.

All episodes are recorded and archived on the Smart Companies Thinking Bigger Radio Network website and are also available for free download as a podcast on iTunes, so listeners may check out the show on demand to suit their schedule.

As a business owner, I value Greg Howard’s gift for explaining this complicated subject. The information Greg and our guests share will be a tremendous boon to business owners and individuals with questions about Obamacare.

Known to many of his clients as “The Great Explainer,” Howard answers questions in simple terms to clear up myths and confusing misinformation. He also peppers his show with editorial comments about the Affordable Care Act.

“I pull no punches about the troubled rollout of Obamacare, along with the subsequent issues that continually crop up in the news,” he said. “But when you put that and politics aside, you have a tax law that really helps people by giving them access to quality healthcare.”

Information in the show includes discussions of how the ACA can benefit individuals, families and employers. Howard will also discuss general insurance questions, identity theft protection and other vital issues.

“I’m here to help, and if this program can aid just one business or family in understanding the positive potential of the ACA, then it’s worth it. I hope people will pop in their earbuds and listen or play it on their desktop computers every week.”

For more information, visit www.ithinkbigger.com/radio/ or www.ACAMadeEasy.com. Contact Greg Howard at 888.427.3270 or email info@ACAMadeEasy.com.

Content Marketing: Does It Increase Brand Awareness?

By Alex Greenwood

One way to get your brand in front of the appropriate audiences in a positive way is to offer interesting, relatable content. This practice is known as content marketing.

What is content marketing? It’s a simple concept, and I like this definition provided by the Content Marketing Institute:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

In other words, if you’re reading this blog and sharing it with others, then our content marketing is working. According to iMedia, 70 percent of marketers report that content marketing increased their brand awareness. I can tell you that fully 30% of our client prospects tell us they decided to contact us based on our blog or social media shares. Says a lot, doesn’t it?

Now, it’s still incumbent upon us to close the deal, but we like our odds, and love the fact that we can share or curate information we find interesting and it simultaneously becomes a method of prospecting for new business.

Our clients count on us to create compelling, sharable, interesting content to attract customers. I submit that a Public Relations firm such as ours is the best answer as we are expert at packaging information in a way that makes it compelling and useful to the news media and consumers. Interested in learning more? Contact us today!

 

How Do Consumers Discover New Brands?

According to emarketer.com, one in three consumers say social media is a solid way to discover new brands, products, and services. That may be one reason why the majority of our clients trust us not only with their public relations strategy,  but their social media account management as well. Contact us today for more information.

Getting to Know Your PR Team: Noah

MG_1381-1Alex was the guinea pig last week, so I guess it’s my turn. My name is Noah and here are some factish items about me. If I were you, I’d take my advice on the drink and favorite books. I wouldn’t steer you wrong.–Noah Smith

Who is your favorite Super Hero?

Batman, of course.

What is your favorite drink?

Whiskey Lemonade

What do you think about when you fall asleep or when you wake up?

Fall Asleep-The day, what I did good or need to work on.

Wake Up-How much more sleep I could get if I didn’t have to check so many social media sites.

Where would you want to live?

Somewhere comfortable and where I can go exploring.

Any regrets?

Nothing major enough to write down.

Any goals in the next few years?

Keep working, get my story/book out there, travel and get more fun socks.

What are your favorite food(s)?

What is everything?

Healthy- Salmon

Not so Healthy- A whole thing of Oreos with a side of OJ.  

Favorite book(s)?

Jurassic Park, Lost World, White Cargo, Frankenstein, The Deltora Quest Series, Flags Of Our Fathers, The Stephanie Plum Series, Pirate Latitudes, The Things They Carried

Your Perfect day is?

Write, play video games with friends and have a cocktail at a speakeasy with family.   

Vampire or Werewolf??

Vampire, gotta live forever and see more of this world.

What is your favorite quote?

All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.

 

We’re Now Posting on LinkedIn

Screen Shot 2014-04-06 at 11.25.40 AMBy Alex Greenwood

I was invited to blog on LinkedIn, and of course, I will do so.

The AlexG PR team and I will continue to post here on the “Mothership” as we  simultaneously share fresh content on LinkedIn. Stay tuned here for weekday posts and please consider checking out our new stuff on LinkedIn, too.

Fresh posts will be shared on my personal LinkedIn page and also our company LinkedIn page.

That’s all the posting news I can post for now.