Alex Greenwood, a 24-year PR veteran, will host a Facebook live broadcast THURSDAY OCTOBER 27 at 11 a.m. Central time where he will answer your questions about #PR. So if you’d like to “ask Alex anything” about PR, now’s your chance!
When stepping into the world of business for the first time, most people place their full focus on revenue. Most entrepreneurs soon realize that overheads are equally important to the formula for success. As such, learning to run a tighter ship should be top of any captain’s agenda.
As a marketing director, you work tirelessly to move the needle on a sometimes huge laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we often get the veritable stink-eye from the boss and have to make sure that we can prove the ROI of our marketing efforts.
It’s all about laying the foundations for the business’s future success. If you can manage to do this, there will be nothing holding your business back. You will have the platform on which to build the business up and eventually take it to the next level. All that might sound complicated and intimidating to you, but it doesn’t have to be. You can make simple changes right now that will help your business to become more sustainable and better able to remain steady in the future.
There’s so much information that a company has to deal with. And what would happen if something were to happen that saw all that data disappear or become corrupted? I’m guessing the result wouldn’t be a big office party.