Author Archives: Alex Greenwood

Happy Independence Day!

Happy 4th! (1)

4 Reasons Social Media Measurement is Important

By Stephanie Greenwood

You have been actively engaged in social media for months on behalf of your business. You post on Twitter several times per day, regularly share images and information via Facebook and want to take advantage of other platforms like Google+ and Instagram.

Followers and fans comment, share, like and favorite your information and you feel like you are on the right path. Then one day your boss asks, “What are the results of our social media efforts? Please provide me with a detailed report by tomorrow.”

Now what? You can pore over all content and reactions on each platform and manually compile data, which will take you hours–and how meaningful will this information be? You need to translate it to clearly represent ROI and create visually appealing charts to make some sense of the data.

You need a formal social media monitoring and measurement program!

Screen Shot 2015-06-30 at 1.48.48 PM

Make the most of your social media strategy with monitoring and measurement. Consider these 4 reasons:

  • Understand what content is working best. Some content immediately receives favorites or likes, or better yet, people comment on it and a dialog begins. Some content sits for days with no reaction. And some creates more engagement on one platform versus another. Be aware of what is working and where … and what’s not. Social media monitoring can help you stay on stop of this so you can focus on creating the right content for each platform.
  • Proactively guide the conversation and respond quickly (especially during a crisis). People are talking about your company on all social media platforms, whether you want them to or not. You need to be aware of what is being said in real-time so you can encourage the positive comments (and keep the dialog going longer to extend the reach). If the comments are negative, engage quickly to learn more and rectify the situation or correct inaccuracies. A social media monitoring tool can make this very easy to do.
  • Stay in tune with multiple platforms. To be most effective, your business should be active on multiple social media platforms and you could quickly feel overloaded about monitoring all of them. The volume is too much and time is too precious. An established tool can efficiently track them all and provide succinct reports in whatever frequency your business requires.
  • Monitor competition. You need to pay close attention to how your own social media platforms are working but don’t forget about competitors. How are they growing their following? What are they talking about? How are their fans reacting to their information? And how can you insert yourself into those conversations and/or learn best practices to apply for your business? You need help!

Social media monitoring and measurement is necessary to justify the time and financial investment you’ve made, as well as to help you learn about what works and what doesn’t so you can gain even more benefits for your business. Take your strategy to another level and let AGPR’s Social Wiz tool help you. Contact us today at 816.945.AGPR or via team@alexgpr.com to learn more.

The Cat is One of My Co-pilots by @N_Smith7

By Noah Smith

I’m not literally a pilot–unless you count being the Captain of social media? Oh, guess not.

Recently I have started working from home and my entire day revolves around the computer, so I’m fairly stationary. And that makes a prrrrfect place for cats.

Usually they, yes there are two, just hop, without asking BTW, on my lap and take a quick catnap. Other times they jump up and feel the need to walk around and even jump on the table and sit/stand directly in front of the computer. How rude. Makes my job pretty difficult.

Once, one feline got behind my computer and started pushing things off the desk: paper, pens and my notes went flying. I was reduced to playing goalie for a few minutes, until I lost, and proceeded to get the cat out of the back. Yes, a cat beat me at soccer, I’m not proud of it but, it happens.

Still, they can be cute…when they are taking a nap.

Going to (and Working with) The Dogs.

378286_420946641285405_108874028_nThe roommate has a greyhound. He’s good, usually only bugs me when he’s hungry. Pretty cute to watch when he’s being all chompy and hopping around. But like my favorite dog, he just chills and sleeps most of the day.

But the best dog ever is the Pug. When I work from my parents home, I also get to baby-sit two pugs. They are slightly different but still a lot easier than cats.

Rocky just wants me to work so he can sleep all day on his couch. He truly cares that I do a good job at work.

The other one, June, wants to be close to someone and then she will sleep all day. Once asleep you can move and she most likely won’t notice.

But point being, when we are at work the cats, dog, fish, bird, lizard, whatever will play or nap and we never know what they are up to. But once you start working from home YOU instantly become the new person at the “office” as the pet(s) have already established their day-to-day.

Having a pet at home can help, you have something that will listen to you as you edit and review your emails but the downside is, they’ll want to taken outside, fed and played with. It’s a piece of the working from home experience that no one tells you too much about but it’s a change that you have to adjust to.

So, enjoy adjusting to life by the water bowl instead the water cooler. Good luck talking to clients via phone or video chat when the cats are jumping in your lap or the dog is defending you from the mailman.

3 Reasons to Sponsor a Crappie Fishing Team

Your logo HERE!

Your logo HERE!

By Stephanie Greenwood

Is your business interested in expanding its marketing strategy to reach deeper into your target market or grow visibility with new audiences? If so, you should consider sponsoring a team in one of the fastest growing sports in the United States … Crappie fishing.

Here’s why:

  1. Reach your target market … and more. Did you know that 1 in 6 people over the age of 16 fishes and fishing ranks as the 4th most popular participation sport in the nation? Fishing is popular across all age groups and demographics throughout the United States. Get noticed and connect with a variety of audiences by sponsoring a successful and highly visible Crappie fishing team.

  2. Differentiate your brand. Your customers may expect you to sponsor one of many professional sports teams but your brand can get lost among the already crowded sponsor rosters. Surprise your target market by aligning your brand with an unusual and rapidly growing opportunity like Crappie fishing.

  3. Get in on the ground floor and grow with this sport. Fishing is one of the fastest growing sports in the U.S. and Crappie fishing is second only to bass fishing in popularity. It is an open opportunity for sponsors and you can stand out by getting involved now … before it gets cluttered with too many of your competitors and other sponsor companies.

One Crappie fishing team that is rising to the top is the German Outdoor (GO) Team.

This experienced, award-winning and highly visible trio of competitive fishermen will serve as personable ambassadors for your brand and help you “lure” more customers. Read more about them at www.germanoutdoorllc.com and check out this past blog post.

Then, contact us today at 816.945.AGPR or via team@alexgpr.com to discuss getting on board.

A Well Deserved Thank You to the Father of Public Relations

By Molly Brown

In the spirit of Father’s day, I would like to take this opportunity to thank Edward Bernays. I couldn’t do what I do without you, sir.

Bernays (saucy PR guy!)

Bernays (saucy PR guy!)

You’re probably wondering “Who is this guy?” To answer your question, he is neither my dad nor my grandpa but he is well-known as “the father of public relations.”

Bernays was born in 1891 and lived a very active life until his death at age 103 in 1995. He was born in Austria but grew up in the Big Apple, New York City. Believe it or not (but it’s true), Edward Bernays was the nephew of Sigmund Freud. If that name seems familiar that’s because Freud is known as the father of psychoanalysis. Being Freud’s nephew, a majority of Bernays ideals came from a psychological influence.

Now you’re probably thinking, “What good did he do?” But, they wouldn’t just call him the father of PR for no reason. Edward Bernays laid the foundation for our ever-changing industry. (He certainly had his detractors, as well.)

In his 103 years, he did more than you can imagine. Have you ever wondered how bacon and eggs became known as the “American breakfast”? You can thank Bernays for that one. As an avid breakfast lover, I’m grateful for this project the most.

In the 1920s, the Beech-Nut Packing Company asked Bernays for help increasing customer demand for bacon. As part of his campaign, he asked the agency’s doctor if a bigger breakfast was a good idea for the public. Thousands of doctors encouraged this idea of a heavier breakfast, thus creating the popularity of “bacon and Eegs” as the morning meal.

Not only did he get some pretty cool campaigns under way in his career, he also came up with some ideas about that helped shape public relations into what it is today. Edward Bernays once said, “Public relations, effectively used, helps validate an underlying principle of our society — competition in the market place of ideas and things.”

Although technology is progressing every day and our field is constantly adapting to those changes, we will always thank Edward Bernays, the father of public relations.

Sources:

https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html

http://www.americantable.org/2012/07/how-bacon-and-eggs-became-the-american-breakfast/

http://www.freudfile.org

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