What We Do
A Member of Your Management Team
Certainly we’re a public relations company, but we’re also a part of your management team. Our experience extends beyond “PR” into strategic planning, marketing, sales, internal communication and general management. Work with us and you’ll learn why we have been–and continue to be–trusted advisers to private sector CEOs, university leaders, college presidents and non-profit executives.
Public & Media Relations
Advertising buys awareness; strategic public and media relations earns credibility. The public values positive buzz, whether on the news, in the blogs or on the streets. We specialize in identifying what is newsworthy and what isn’t; and will work with you to shape and deliver your message for the best outcomes.
Online Brand Identity Management
Knowing what people are saying about your company, products or services can help you head off a problem before it becomes a full-blown crisis. We monitor your brand’s online pulse not only to blunt negative buzz, but also to help you magnify the good and make it great.
Social Media
Social Media tools are an essential part of maintaining a positive image and expanding your market share. We can help you Tweet without being a twit, use Facebook without losing face and stay LinkedIn without being chained to your computer.
Media Training
A lack of or an overabundance of confidence can be disastrous when engaging the news media. We’ll put our experience and methods to work to hit the right notes in your next interview, crisis situation or even a casual introduction to a reporter. You’ll gain a balanced sense of confidence based on reliable, proven methods– and that’s half the battle.
Speechwriting
Giving a speech isn’t just “formal talking.” It’s an opportunity to share your message with a receptive audience and make connections. Whether its “off the cuff” message points or word-for-word keynote addresses, we help you find the best way to memorably express yourself to your audience.
Crisis Communications
Reaction to crisis can make or break a company, organization or career. Knowing the right way to communicate with the news media and public can mitigate the worst aspects of a crisis. AlexanderG Public Relations has the experience in dealing with everything from a terrorist attack to natural disasters to an investigative reporter at the door. We can train your team to react in the best way possible or we can be on call to handle everything as your representative. We’ll make your crisis into an opportunity to present you at your best.
Issues Management
Making change isn’t easy, but it isn’t impossible. Whether you seek to pass a new law, encourage awareness of a health initiative or position your organization for a successful capital campaign, we can shape messages to advance your issue or initiative with public, media and governmental entities.
Other Stuff
When your career often involved being a one-person shop, you learn a little bit about a lot of things–kind of like having a Liberal Arts degree. So keep us in mind if you need a voice-over artist, spokesperson, photographer, editor or ghostwriter. We can do that stuff, but we should tell you right off the bat that we can’t draw, sing (well) or do windows–but we do know fantastic people who do.
