Public Relations, Social Media, Brand Management and More
A Member of Your Management Team
Certainly we’re a public relations company, but we’re also a part of your management team. Our experience extends beyond “PR” into strategic planning, marketing, sales, internal communication and general management. Work with us and you’ll learn why we have been–and continue to be–trusted advisers to private sector CEOs, university leaders, college presidents and non-profit executives.
Public & Media Relations
Advertising buys awareness; strategic public and media relations earns credibility. The public values positive buzz, whether on the news, in the blogs or on the streets. We specialize in identifying what is newsworthy and what isn’t; and will work with you to shape and deliver your message for the best outcomes. We also have associates in every major media market in the United States, so you get national reach with local affordability and service.
Online Brand Identity Management
Knowing what people are saying about your company, products or services can help you head off a problem before it becomes a full-blown crisis. We monitor your brand’s online pulse not only to blunt negative buzz, but also to help you magnify the good and make it great.
Social Media and Content Marketing
Social Media tools are an essential part of maintaining a positive image and expanding your market share. We can help you Tweet without being a twit, use Facebook without losing face and stay LinkedIn without being chained to your computer. We can help you create blog and social media content that keeps prospects and customers coming back for more.
A lack of or an overabundance of confidence can be disastrous when engaging the news media. We’ll put our experience and methods to work to hit the right notes in your next interview, crisis situation or even a casual introduction to a reporter. You’ll gain a balanced sense of confidence based on reliable, proven methods– and that’s half the battle.
Giving a speech isn’t just “formal talking.” It’s an opportunity to share your message with a receptive audience and make connections. Whether its “off the cuff” message points or word-for-word keynote addresses, we help you find the best way to memorably express yourself to your audience.
Reaction to crisis can make or break a company, organization or career. Knowing the right way to communicate with the news media and public can mitigate the worst aspects of a crisis. AlexanderG Public Relations has the experience in dealing with everything from a terrorist attack to natural disasters to an investigative reporter at the door. We can train your team to react in the best way possible or we can be on call to handle everything as your representative. We’ll make your crisis into an opportunity to present you at your best.
Making change isn’t easy, but it isn’t impossible. Whether you seek to pass a new law, encourage awareness of a health initiative or position your organization for a successful capital campaign, we can shape messages to advance your issue or initiative with public, media and governmental entities.
When your career experience often involved being a one-person shop, you learn a little bit about a lot of things–kind of like having a Liberal Arts degree. So keep us in mind if you need a voice-over artist, spokesperson, photographer, editor or ghostwriter. We can do that stuff, but we should tell you right off the bat that we can’t draw, sing (well) or do windows–but we do know fantastic people who do.
We’re proud of our record of helping organizations we respect by providing free (pro bono) services. However, the realities of the economy, scheduling and just plain “paying the bills” prevent us from helping every organization on a pro bono basis. We’re happy to discuss your needs–and if it’s a good fit for everyone, we’re glad to help out. When we agree to work on a pro bono basis, the scope of work (hours, deliverables, timelines, etc.) are set in advance and must be respected by the client organization–this prevents misunderstandings and unrealistic expectations.
Contracts and Payment
We work on both an hourly and project basis, depending upon the needs of the client. As we are a service-based consultancy that deals in strategies, tactics and intellectual property, it is our strict policy that we do not begin work without a contract and deposit. We do not work on a contingency or speculative basis.
Contact us today to discuss your needs. We’re happy to provide a general estimate of fees.
We accept checks and major credit cards through Paypal and Square.